In this episode of the Clicks to Customers Podcast, host John Horn (CEO of StubGroup) sits down with Besnik Vrellaku, the founder of Salesflow.io, to unpack how he scaled a bootstrapped SaaS from zero to over 1,000 customers.

Besnik shares his journey launching 8+ MVPs before finding product-market fit, how his team used cold outreach and Facebook communities to drive early growth, and what he's learned about scaling without compromising product quality.

They also explore how AI is transforming outbound sales and why personal branding is the new competitive edge in crowded markets.If you're building a SaaS, agency, or B2B company, this is a masterclass in growth marketing, lead generation, and operational scalability.

👉 Try Salesflow.io: https://salesflow.io📱 Connect with Besnik on LinkedIn: https://www.linkedin.com/in/besnikveralaku/

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🎬 Chapters

00:00 - How Salesflow.io Scaled with Communities & Influencers

00:43 - Intro to Besnik Veralaku & Salesflow.io

01:48 - What Salesflow.io Actually Does

02:44 - How the Company Started & Evolved

04:21 - Bootstrapping, Cost-Effective Lead Gen & Predictable Revenue06:13 - Using Communities to Scale (Facebook Groups & Influencers)

08:00 - Why Growth Hacking Worked & What Changed

09:40 - What Is an MVP & Why It Matters

11:00 - Early MVP Experiments & Testing Strategy

12:20 - Who Uses Salesflow & Why

14:00 - How They Got Their First 100 Customers

15:25 - The “Eat Your Own Dog Food” Mentality

16:30 - Early Challenges: Product Fit & Scaling Pains

18:00 - Managing Growth Without Breaking Ops

20:15 - Waitlists vs. Packaging Scalable Services

23:00 - Scaling Agencies with Software as a Backbone

24:15 - Differentiation in a Crowded SaaS Market

26:00 - Why Personal Branding Beats Product Features

27:30 - Business Model Innovation & Specialization

29:45 - Google Ads Policy Expertise as a Differentiator

31:15 - AI Integration: Personalization, Copywriting, Sentiment Analysis

34:00 - Using AI-Generated Video for Outreach

36:00 - Final Advice: Experiment, Track Everything, Iterate

36:39 - Where to Connect with Besnik & Try Salesflow.io

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