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A Safe Place to Fail: Transforming Pricing Anxiety into Business Growth
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A Safe Place to Fail: Transforming Pricing Anxiety into Business Growth
Pricing isn't just mathit's emotional. Whether buying a car or closing a B2B deal, anxiety creeps in. What if you get it wrong?
Pascal Yammine, CEO of Zilliant, joins host Teasha Cable to reveal how leading companies eliminate pricing anxiety and transform it into a strategic growth driver. From his years at Salesforce to leading a precision pricing platform, Pascal shares why the best innovations come from trying, failing safely, and learning fast.
Discover why pricing lives in the forgotten space between front and back office systems, how to execute strategy through constant experimentation, and why cross-functional collaboration is the secret to unlocking pricing's true power. Pascal challenges the myth that past data predicts the future and explains why values-driven leadership must anchor every pricing decision.
If you've ever felt paralyzed by pricing decisions or wondered how to make hard things easier for your team, this conversation will shift your perspective on turning uncertainty into confidence.
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