Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Modern Media Playbook

50:21
 
Share
 

Manage episode 513587873 series 2659750
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the podcast, Taylor and Luke take you inside the system Common Thread Collective has built to define what modern media management really looks like in 2025.

Media buying has evolved - incrementality, experimentation, MMM, and FP&A can’t live in silos anymore. Taylor and Luke break down how to turn these complex ideas into one cohesive, profit-first workflow that drives real business results.

You’ll learn:

  • Why data integrity is the foundation of profitable decision-making

  • How to set smarter budgets with the Spending Power Model

  • How to allocate across channels using incrementality benchmarks

  • How to operationalize measurement, testing, and optimization in one system

  • Why IRoAS > ROAS (and how to make that shift inside your team)

This is the exact system CTC uses to manage media for hundreds of DTC brands..

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
  continue reading

365 episodes

Artwork
iconShare
 
Manage episode 513587873 series 2659750
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the podcast, Taylor and Luke take you inside the system Common Thread Collective has built to define what modern media management really looks like in 2025.

Media buying has evolved - incrementality, experimentation, MMM, and FP&A can’t live in silos anymore. Taylor and Luke break down how to turn these complex ideas into one cohesive, profit-first workflow that drives real business results.

You’ll learn:

  • Why data integrity is the foundation of profitable decision-making

  • How to set smarter budgets with the Spending Power Model

  • How to allocate across channels using incrementality benchmarks

  • How to operationalize measurement, testing, and optimization in one system

  • Why IRoAS > ROAS (and how to make that shift inside your team)

This is the exact system CTC uses to manage media for hundreds of DTC brands..

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
  continue reading

365 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play