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Why Retention Starts at Acquisition: A New Approach to LTV Growth

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Manage episode 514032860 series 2659750
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most brands treat retention and acquisition as separate strategies and that’s the problem. In this episode, we reveal why retention actually begins at acquisition and how understanding your customer lifecycle from day zero can unlock massive LTV growth.

Josh Tay joins Richard to unpack how our Global Accelerator program integrates growth and lifecycle strategy into one unified system. From front-loading LTV to designing retention programs that fuel acquisition, this conversation shows how the best brands build for long-term profitability — not just quick wins.

You’ll learn:

  • Why most retention strategies fail before the first purchase

  • How to connect your acquisition data to lifecycle marketing

  • Real examples of how integrated retention drives profitability

  • The retention frameworks used inside CTC’s Global Accelerator program

If you’re a 7- or early-8-figure brand looking to increase repeat revenue, this one’s for you.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
  continue reading

368 episodes

Artwork
iconShare
 
Manage episode 514032860 series 2659750
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most brands treat retention and acquisition as separate strategies and that’s the problem. In this episode, we reveal why retention actually begins at acquisition and how understanding your customer lifecycle from day zero can unlock massive LTV growth.

Josh Tay joins Richard to unpack how our Global Accelerator program integrates growth and lifecycle strategy into one unified system. From front-loading LTV to designing retention programs that fuel acquisition, this conversation shows how the best brands build for long-term profitability — not just quick wins.

You’ll learn:

  • Why most retention strategies fail before the first purchase

  • How to connect your acquisition data to lifecycle marketing

  • Real examples of how integrated retention drives profitability

  • The retention frameworks used inside CTC’s Global Accelerator program

If you’re a 7- or early-8-figure brand looking to increase repeat revenue, this one’s for you.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
  continue reading

368 episodes

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