Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
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Engagement In, Satisfaction Out: The HR-Customer Connection
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Manage episode 511519270 series 1230422
Content provided by Nine To Thrive HR and HCI Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nine To Thrive HR and HCI Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
On this episode of Nine to Thrive HR, host Cindi Koetzle chats with Kerry Hecht, Founder and CEO of 10K Humans, to explore the powerful intersection of market research and HR. Drawing on decades in an empathy-driven research field and her experience as a small-business owner, Kerry explains how customer insights translate into people strategies: attracting the right candidates, strengthening engagement, and retaining talent. The conversation unpacks why validated feedback loops matter, how employee engagement correlates with customer satisfaction, and what to do about common pitfalls—stakeholder bias, “respondent fatigue,” and the gap between stated values and lived experience. Kerry highlights the rise of personalization at scale through data and technology, and offers practical ways HR can borrow from research playbooks—continuous listening, iterative refinement, and persona development (including AI-assisted personas) to bring workforce data to life. Whether you’re designing programs, influencing senior stakeholders, or steering change one “toothpick turn” at a time, this episode delivers actionable ideas to make organizations more human-centric and competitive.
…
continue reading
245 episodes
MP3•Episode home
Manage episode 511519270 series 1230422
Content provided by Nine To Thrive HR and HCI Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nine To Thrive HR and HCI Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
On this episode of Nine to Thrive HR, host Cindi Koetzle chats with Kerry Hecht, Founder and CEO of 10K Humans, to explore the powerful intersection of market research and HR. Drawing on decades in an empathy-driven research field and her experience as a small-business owner, Kerry explains how customer insights translate into people strategies: attracting the right candidates, strengthening engagement, and retaining talent. The conversation unpacks why validated feedback loops matter, how employee engagement correlates with customer satisfaction, and what to do about common pitfalls—stakeholder bias, “respondent fatigue,” and the gap between stated values and lived experience. Kerry highlights the rise of personalization at scale through data and technology, and offers practical ways HR can borrow from research playbooks—continuous listening, iterative refinement, and persona development (including AI-assisted personas) to bring workforce data to life. Whether you’re designing programs, influencing senior stakeholders, or steering change one “toothpick turn” at a time, this episode delivers actionable ideas to make organizations more human-centric and competitive.
…
continue reading
245 episodes
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