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The future is platforms like Meta being able to manage targeting, creative, and optimization
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Manage episode 510783102 series 2137506
AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable through AI, and which entirely new opportunities emerge. Schultz emphasizes that creative strategy remains irreplaceable and advises marketers to focus on categories two and three rather than routine tasks facing automation.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2326 episodes
The future is platforms like Meta being able to manage targeting, creative, and optimization
MarTech Podcast ™ // Marketing + Technology = Business Growth
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 07, 2025 12:47 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 510783102 series 2137506
AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable through AI, and which entirely new opportunities emerge. Schultz emphasizes that creative strategy remains irreplaceable and advises marketers to focus on categories two and three rather than routine tasks facing automation.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2326 episodes
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