Craig Rosenberg from Scale Venture Partners reveals why AI is forcing a complete reinvention of go-to-market strategies. Learn how founders are rebuilding sales processes from scratch and why traditional GTM playbooks are now obsolete. Discover the revolutionary changes happening in buyer behavior, sales roles, and revenue efficiency.

Jump into the conversation:

(00:00) Welcome to the Episode

(05:32) Why this GTM revolution is different

(08:17) The Scale Summit “midlife crisis” moment

(11:07) David Boskovic's complete sales process rebuild

(26:09) The speed of AI implementation

(28:35) How hands-on should executives be?

(33:00) Revenue per employee revolution

(38:53) What will still be true in five years?

This episode is sponsored by TestBox. Please visit www.testbox.com to learn more!

Watch This Episode: https://youtu.be/E_qgfUZgwgU

Follow Craig on LinkedIn: https://www.linkedin.com/in/craigrosenberg/

More from The GTMshift: www.gtmshift.com

Subscribe to the newsletter: https://gtmshift.substack.com/

Follow James on LinkedIn: https://www.linkedin.com/in/jameskaikis/