Back to Basics: Why GTM Fundamentals Beat the Latest Trends with Bart Fanelli
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Bart Fanelli shares how operational discipline and Go-To-Market fundamentals drove hyperscale at Splunk and OutSystems. Learn why going back to basics beats chasing the latest trends in this engaging conversation about sustainable go-to-market strategies.
Jump into the conversation:
(00:00) Welcome to the Episode
(02:19) Hyperscale journey: Growth at Splunk and OutSystems
(05:05) Why companies avoid fundamentals
(13:51) Full lifecycle teams at Splunk
(25:13) The board-to-ground level disconnect
(32:07) AI and the future of go-to-market
This episode is sponsored by TestBox. Please visit www.testbox.com to learn more!
Watch This Episode: https://youtu.be/keM9YTDkoeI
Follow Bart on LinkedIn: https://www.linkedin.com/in/bartfanelli/
More from The GTMshift: www.gtmshift.com
Subscribe to the newsletter: https://gtmshift.substack.com/
Follow James on LinkedIn: https://www.linkedin.com/in/jameskaikis/
3 episodes