Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Erin Sparks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Sparks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

771 | SEO News from the EDGE | Week of 9.15.2025

40:47
 
Share
 

Manage episode 506943955 series 1336046
Content provided by Erin Sparks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Sparks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won’t Google make up its mind?

This week, we cover trending topics including Google’s expanded AI mode for multi-lingual search, Reddit’s sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You’ll hear how shifting digital consumer behavior (think: the Four S’s—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation.

Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google’s “reality”—the web’s apparently booming and crumbling at the exact same time, depending on who’s asking.

News from the EDGE:

  • [00:02:24] BrightonSEO Tickets!
  • [00:05:33] Google expands AI Mode beyond English
  • [00:10:04] Reddit launches Pro tools for publishers
  • [00:12:46] EDGE Sponsor: Site Strategics
  • [00:14:09] Judge lets Google keep Chrome, but says it must share search data with rivals

SEO News Segment:

  • [00:21:16] Holiday shopping: Unlocking the modern consumer’s new value equation
  • [00:29:43] EDGE of the Web Sponsor: WAIKAY
  • [00:31:30] Are Google’s AI Overviews eating your PPC revenue?
  • [00:35:53] Google can’t decide if the web is thriving – or dying

Thanks to our sponsors!

Follow Us:

  continue reading

836 episodes

Artwork
iconShare
 
Manage episode 506943955 series 1336046
Content provided by Erin Sparks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Sparks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won’t Google make up its mind?

This week, we cover trending topics including Google’s expanded AI mode for multi-lingual search, Reddit’s sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You’ll hear how shifting digital consumer behavior (think: the Four S’s—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation.

Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google’s “reality”—the web’s apparently booming and crumbling at the exact same time, depending on who’s asking.

News from the EDGE:

  • [00:02:24] BrightonSEO Tickets!
  • [00:05:33] Google expands AI Mode beyond English
  • [00:10:04] Reddit launches Pro tools for publishers
  • [00:12:46] EDGE Sponsor: Site Strategics
  • [00:14:09] Judge lets Google keep Chrome, but says it must share search data with rivals

SEO News Segment:

  • [00:21:16] Holiday shopping: Unlocking the modern consumer’s new value equation
  • [00:29:43] EDGE of the Web Sponsor: WAIKAY
  • [00:31:30] Are Google’s AI Overviews eating your PPC revenue?
  • [00:35:53] Google can’t decide if the web is thriving – or dying

Thanks to our sponsors!

Follow Us:

  continue reading

836 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play