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Rebranding is not about changing colors or updating a logo. It is a decisive move to align with the future.
In this episode of CX in the Wild, our guest Peter Guirguis joins us to explore how brand evolution fuels growth, builds emotional connection, and positions organizations to succeed in a shifting marketplace. From global brands redefining their identity to service firms igniting new energy within, this conversation breaks down the strategies behind bold brand pivots, the risks worth taking, and the discipline required to make transformation real.
For leaders who want to create relevance, resonance, and results, this episode offers a masterclass in how customer experience and brand transformation work hand in hand to shape the future.

Peter Guirguis on LinkedIn: linkedin.com/in/peter-guirguis-b810691

Learn more about Peter's work at their website: https://swiftpresssupport.com/

Connect with me, Dennis Wakabayashi: linkedin.com/in/denniswakabayashi