My .4 Cents host Andrew sits down with Chris Greenwood, also known as the artist "Manafest", to dive deep into his journey as an independent musician and music entrepreneur. Chris shares his evolution from touring artist to Spotify success, discussing his wins in sync licensing, including a six-figure Olympics placement, and the shift from active to passive income through streaming. He opens up about the strategic use of Facebook ads, merch funnels, and catalog sales to sustain a thriving music business. The conversation also explores the pros and cons of the modern music industry, offering insights for up-and-coming artists on building a sustainable career, maximizing revenue streams, and avoiding common pitfalls. Whether navigating streaming platforms or leveraging digital marketing, Chris provides a wealth of real-world lessons based on his experience as both a successful artist and a mentor through his Smart Music Business platform.

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