On this episode of Good Business, Clay Vaughan welcomes Barrett Conway, Managing Director at Cetane Associates, a lower-to-middle-market M&A advisory firm. Barrett shares how his mission-first approach helps small business owners sell with confidence and clarity, ensuring the buyer is aligned with the company’s legacy.
Barrett and Clay unpack how clarity of mission leads to stronger business decisions, better buyer alignment and longer-term business health. They also explore how small business owners can prepare for unexpected opportunities and why thinking about a potential exit, whether or not you plan to sell, is a smart move.
This episode is packed with practical insight for entrepreneurs, founders, and operators navigating growth, succession, or the possibility of investment. If you’re building something that matters and want to preserve its values while creating value, Barrett’s perspective will resonate.
To explore Barrett’s work or connect with Cetane, visit cetane.com.
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#leadership #missiondriven #businessexit #entrepreneurship #privateequity

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