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Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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GEO, Trust, and the PESO Model: Why It Still Works (and What’s Changed)

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Manage episode 501108642 series 2353932
Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

PR is powering AI visibility—and communicators are more essential than ever.

In this episode of the Spin Sucks podcast, Gini Dietrich breaks down how brand mentions, structured trust signals, and consistent PESO execution are shaping whether your brand shows up in AI-generated answers. The tools may have changed, but the strategy? Still rock solid.

You’ll walk away with:

  • A more clear understanding of Generative Engine Optimization (GEO)

  • A checklist for improving AI discoverability

  • A smarter way to align your PESO strategy across platforms

  • Hope (yes, really) that your role is more valuable than ever

Subscribe, share, and get ready to run your same strategy—at machine scale.

  continue reading

362 episodes

Artwork
iconShare
 
Manage episode 501108642 series 2353932
Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

PR is powering AI visibility—and communicators are more essential than ever.

In this episode of the Spin Sucks podcast, Gini Dietrich breaks down how brand mentions, structured trust signals, and consistent PESO execution are shaping whether your brand shows up in AI-generated answers. The tools may have changed, but the strategy? Still rock solid.

You’ll walk away with:

  • A more clear understanding of Generative Engine Optimization (GEO)

  • A checklist for improving AI discoverability

  • A smarter way to align your PESO strategy across platforms

  • Hope (yes, really) that your role is more valuable than ever

Subscribe, share, and get ready to run your same strategy—at machine scale.

  continue reading

362 episodes

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