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Will "Personality Content" Kill Your Music's Growth?

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Manage episode 499754531 series 3676554
Content provided by My Point 4 Cents. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by My Point 4 Cents or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Andrew Southworth, Matt Bacon, Jesse Cannon, and Dustin Boyer delve into the complex dynamics of “personality content” in the evolving world of music marketing. They engage in a candid roundtable discussion on how artists balance showcasing their music with sharing personal, often unrelated content online, and explore the risks and rewards of merging personality and artistry on platforms like TikTok and Instagram. The episode also features a deep-dive interview with James Rhodes, President and CEO of independent label FiXT Music, who discusses their mission to empower artists through fair 50/50 deals, their successes in sync licensing, and building sustainable, long-term careers for niche acts in rock and electronic genres. The conversation touches on trends in artist-label relationships, predatory deals, the value of streaming services like Spotify, and the challenges of the live music economy, particularly in major cities like New York.

Follow Andrew Southworth

@andrew.southworth

https://andrewsouthworth.com/

https://www.youtube.com/andrewsouthworth


Follow Jesse Cannon

@jessecannon

jessecannon.com


Follow Dustin Boyer

@dustintheindustryplant


Follow MattBacon

@bacons.bits

dropoutmedia.net

sapphireeye.net



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

22 episodes

Artwork
iconShare
 
Manage episode 499754531 series 3676554
Content provided by My Point 4 Cents. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by My Point 4 Cents or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Andrew Southworth, Matt Bacon, Jesse Cannon, and Dustin Boyer delve into the complex dynamics of “personality content” in the evolving world of music marketing. They engage in a candid roundtable discussion on how artists balance showcasing their music with sharing personal, often unrelated content online, and explore the risks and rewards of merging personality and artistry on platforms like TikTok and Instagram. The episode also features a deep-dive interview with James Rhodes, President and CEO of independent label FiXT Music, who discusses their mission to empower artists through fair 50/50 deals, their successes in sync licensing, and building sustainable, long-term careers for niche acts in rock and electronic genres. The conversation touches on trends in artist-label relationships, predatory deals, the value of streaming services like Spotify, and the challenges of the live music economy, particularly in major cities like New York.

Follow Andrew Southworth

@andrew.southworth

https://andrewsouthworth.com/

https://www.youtube.com/andrewsouthworth


Follow Jesse Cannon

@jessecannon

jessecannon.com


Follow Dustin Boyer

@dustintheindustryplant


Follow MattBacon

@bacons.bits

dropoutmedia.net

sapphireeye.net



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

22 episodes

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