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EP. 132 Viral Clips and Dirty Jokes: Dr. Squatch's Marketing Masterclass
Manage episode 493312215 series 3006414
Trevor Crump and Mark Goldheart dissect Dr. Squatch's $1.5 billion acquisition by Unilever, exploring how the brand mastered viral marketing through controversial comedy, strategic sponsorships, and top-of-funnel content. They reveal insights on navigating today's challenging e-commerce landscape, emphasizing the importance of standing out and taking a full-funnel approach. The hosts also discuss the shift in Meta's effectiveness and the need for brands to think beyond immediate ROI.
Chapters
1. Tennis Talk and Summer Updates (00:00:00)
2. Dr. Squatch's $1.5B Acquisition by Unilever (00:07:59)
3. Standing Out Through Creative Marketing (00:13:42)
4. Comedy Club Sponsorships & Viral Content (00:22:15)
5. E-commerce Challenges & Full-Funnel Approach (00:27:54)
6. Consistency in Brand Storytelling (00:33:24)
7. Closing Thoughts & Holiday Wishes (00:37:32)
138 episodes
Manage episode 493312215 series 3006414
Trevor Crump and Mark Goldheart dissect Dr. Squatch's $1.5 billion acquisition by Unilever, exploring how the brand mastered viral marketing through controversial comedy, strategic sponsorships, and top-of-funnel content. They reveal insights on navigating today's challenging e-commerce landscape, emphasizing the importance of standing out and taking a full-funnel approach. The hosts also discuss the shift in Meta's effectiveness and the need for brands to think beyond immediate ROI.
Chapters
1. Tennis Talk and Summer Updates (00:00:00)
2. Dr. Squatch's $1.5B Acquisition by Unilever (00:07:59)
3. Standing Out Through Creative Marketing (00:13:42)
4. Comedy Club Sponsorships & Viral Content (00:22:15)
5. E-commerce Challenges & Full-Funnel Approach (00:27:54)
6. Consistency in Brand Storytelling (00:33:24)
7. Closing Thoughts & Holiday Wishes (00:37:32)
138 episodes
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