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"You're not behind, you're in integrity."

Episode 75: The True Cost of Integrity in Business

In this episode of Return, Caitlan Siegenthaler gets real about integrity in business—the kind that doesn’t just sound good on a sales page, but actually feels good in your body. From marketing tactics that made her soul cringe to public pivots that required big doses of courage, Caitlan shares personal stories and sharp insights about building a business that doesn’t force you to abandon yourself. If you’ve ever questioned a coach’s flashy promise, felt weird about your own launch strategy, or wondered if you’re “behind” for doing things your way, this one’s for you.

What You'll Learn in This Episode:

• Why success without integrity isn’t really success
• How to spot the difference between transparency and performance
• What to do when your strategy starts to feel misaligned
• How integrity shows up (or doesn’t) in the coaching and service provider world
• Why it’s okay—essential, even—to pivot publicly
• What it really means to be in alignment with your business

Key Takeaways:

• Success that costs you your integrity is too expensive
• We need to normalize honesty and transparency in business
• Money made out of misalignment usually has a cost
• Being in integrity isn’t about rigidly sticking to the plan
• If anyone teaches you to bypass your intuition, run
• 
  

Chapters:
00:00 – The Cost of Integrity in Business
08:55 – Navigating Change and Public Pivots
14:55 – Finding Integrity in Service Providers
30:00 – Building a Business Without Abandoning Yourself

Links & Resources:

• Explore Caitlan’s business mentorship and Human Design offerings: caitlansiegenthaler.com
• Follow Caitlan on Instagram: @caitlansiegenthaler
• Free resource: Next Level Decisions private podcast → Join here
• Editor: Mike Sims: https://www.instagram.com/mikerobsims/

Loved this episode? Leave a review or send it to someone who’s ready to ditch the shoulds and return to real success.
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