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Mastering Local Marketing: How to Increase Your Small Business’s Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.
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Social Media Mistakes That Ruin Brands w/ Dr. Sharmin Attaran
Manage episode 483904178 series 3654172
In a world where clicks come faster than facts, one careless post can derail years of brand trust. In this episode, we sit down with Dr. Sharmin Attaran—marketing professor, TEDx speaker, and digital transformation expert—to explore the growing risks of misinformation in small business marketing.
We’ll uncover how the pressure to stay relevant online often leads to unintentional deception—and what business owners can do to stop it. From red flags in influencer content to real tools for fact-checking, Dr. Attaran shares a practical, no-nonsense approach to protecting your brand’s reputation.
Whether you’ve accidentally shared false info or just want to avoid a PR mess, this episode is your guide to navigating the digital truth minefield—without sacrificing growth.
– DR. ATTARAN LINKS:TedTalk: The Battle for Truth in a Viral World
Reference Websites:
TRUTH Framework
T – Tracking
R – Review
U – Understand the Context
T – Test Emotional Manipulation
H – Hold Off
– BUZZ MARKETING BOOK CHECKLIST:1. The Taboo
2. The Unusual
3. The Outrageous
4. The Remarkable
5. The Secrets
– LINKS:Follow us for more local marketing tips at
Mastering Local Marketing – Website
Instagram – @MasteringLocalMarketing
YouTube – @MasteringLocalMarketing
– SUBSCRIBE & REVIEW:If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.
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