Sure, you can tell your story. But what happens when you're not in the room?

Are people sharing a story about you that doesn’t quite fit?

I bet you can see it now.

There’s someone who believes in you. They love what you create. They want to advocate for you. But when the moment comes to share your story? They fumble. They either say nothing… or say the wrong thing.

Now you’re getting opportunities that sound nothing like you—or worse, no opportunities at all.

Yikes!

In this episode, I show you how to fix that.

I walk you through how to equip your biggest fans to tell your story in the right way, to the right people, in the right rooms.

The key? A simple tool called the ABT Framework (And, But, Therefore)—which I first learned from Park Howell back in Episode 101.

When you use it well, your personal brand doesn’t just sit quietly waiting for the next introduction—it starts working for you, everywhere.

🔑 In This Episode, You’ll Learn:

• Why it’s not enough to just tell your own story

• The real risk of letting others freestyle your narrative

• How to use the ABT Framework to shape your personal brand story

• A practical four-question exercise to map your story clearly

• The power of helping others find opportunities on your behalf

In the end, you’ll learn how to make your story travel to places you haven’t been and get the right opportunities back to you.

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer