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Scaling Service Companies Through Data-Driven Marketing with Tyler Dunagin

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Manage episode 482156376 series 3344454
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products.
• Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners
• Data-driven marketing decisions are more effective than relying on assumptions
• Analyzing client budgets revealed opportunities for additional services within the same customer base
• The "Edge Strategy" concept helps identify adjacent business opportunities within arm's reach
• Looking at the market size and potential before developing products helps validate business ideas
• Testing different marketing messages and website versions shows what resonates with different customer segments
• Personal branding is becoming increasingly important as "social capital."
• Only 4-5% of LinkedIn users post weekly, creating an opportunity for those who consistently share content
Guest Contact Information:

linkedin.com/in/tylerdunagin

liquidliner.com

More from EWR and Matt:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Podcast Introduction & Guest Welcome (00:00:00)

2. Tyler's Entrepreneurial Journey Overview (00:05:32)

3. The Power of Personal Branding (00:08:16)

4. Building TurnServe & Service Ecosystem (00:15:44)

5. Data-Driven Business Development (00:23:52)

6. Creating Products from Service Insights (00:30:05)

7. Future Long-Form Discussion Plans (00:36:45)

667 episodes

Artwork
iconShare
 
Manage episode 482156376 series 3344454
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products.
• Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners
• Data-driven marketing decisions are more effective than relying on assumptions
• Analyzing client budgets revealed opportunities for additional services within the same customer base
• The "Edge Strategy" concept helps identify adjacent business opportunities within arm's reach
• Looking at the market size and potential before developing products helps validate business ideas
• Testing different marketing messages and website versions shows what resonates with different customer segments
• Personal branding is becoming increasingly important as "social capital."
• Only 4-5% of LinkedIn users post weekly, creating an opportunity for those who consistently share content
Guest Contact Information:

linkedin.com/in/tylerdunagin

liquidliner.com

More from EWR and Matt:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Podcast Introduction & Guest Welcome (00:00:00)

2. Tyler's Entrepreneurial Journey Overview (00:05:32)

3. The Power of Personal Branding (00:08:16)

4. Building TurnServe & Service Ecosystem (00:15:44)

5. Data-Driven Business Development (00:23:52)

6. Creating Products from Service Insights (00:30:05)

7. Future Long-Form Discussion Plans (00:36:45)

667 episodes

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