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The Tariffs And The TV Upfronts - E340

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Manage episode 480083630 series 2411930
Content provided by AdExchanger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdExchanger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.

  continue reading

149 episodes

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The Tariffs And The TV Upfronts - E340

The Big Story

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Manage episode 480083630 series 2411930
Content provided by AdExchanger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdExchanger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.

  continue reading

149 episodes

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