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S1E16: Automotive BDC Value vs Cost: Strategies, ROI, and Outsourcing Insights | Dealer Insights Podcast By Strtolid
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Vin Micciche analyzes the hidden costs of in-house BDCs (staff turnover, tech fragmentation) versus the ROI of outsourcing. Vin breaks down how Strolid’s centralized model reduces overhead by 30-40% while improving lead-to-appointment conversion rates, citing a 12-month ROI case study where dealers gained $18 in profit for every $1 invested. The episode also critiques “budget BDC” solutions that sacrifice customization for short-term savings. Key takeaway: “A BDC isn’t a cost center. It’s a profit engine that pays for itself when aligned with inventory and sales workflows.” Learn more about how Strolid helps dealerships Never Miss opportunities for dealers at https://www.strolid.com.
Chapters
00:00 - Introduction to BDC Economics
01:23 - Core BDC Cost Principles
04:45 - Hidden Operational Costs Exposed
09:12 - Staff Turnover Realities
16:07 - Colorado Lead Analysis Case
22:47 - CRM Integration Challenges
29:08 - $18 ROI Case Study
39:09 - Budget BDC Pitfalls
42:00 - Future-Proof Process Design
50:01 - Key Takeaways & Action
21 episodes
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