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Coffee with Sales Engineers - Neil Parekh (SiftHub)
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summary
In this episode of Coffee with Sales Engineers, Sachin Wadhawan interviews Neil Parekh from SiftHub discussing the evolving role of sales engineers in the context of AI and technology. They explore how AI can augment the workflows of sales engineers, allowing them to focus on higher-value tasks and improve their productivity. The conversation also touches on the changing dynamics between account executives and sales engineers, the importance of trust in sales, and the future trends in sales engineering.
takeaways
Sales engineers are essential for building trust with prospects.
AI is not replacing sales engineers but augmenting their capabilities.
Technology can help sales engineers focus on high-value tasks.
The relationship between AEs and SEs is evolving with AI.
Sales engineers should be involved earlier in the sales cycle.
SEs can provide valuable insights to product and marketing teams.
The demand for specialized tools for sales engineers is increasing.
Sales engineers are becoming more strategic in their roles.
AEs are expected to become more technical in their interactions.
The future of sales engineering is focused on productivity and innovation.
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