Welcome to This Week’s Episode

One of the biggest challenges for clinicians and health professionals using social media is knowing how much personal content to share. You want to build trust and connection with your audience, but where do you draw the line between being relatable and maintaining professionalism?

This week’s episode was inspired by a question from one of my clients in the Accelerate Mastermind group: How much of my personal life should I share on social media? If you’ve ever debated whether to post something personal, worried about oversharing, or felt unsure about how to balance credibility with authenticity, this episode is for you.

Episode Summary

We explore the fine line between personal and professional sharing as a healthcare professional on social media. While personal content helps to build trust, oversharing can dilute your credibility. I share a three-step framework to help you define what to share and what to keep private, so you can show up online with confidence while maintaining professional boundaries.

We also discuss common mistakes clinicians make on social media, why engagement-driven content can be tempting, and how to ensure that what you share aligns with your business goals.

Key Takeaways

• Personal content builds trust, but it should be intentional and aligned with your values.
• Oversharing can blur professional boundaries and impact credibility.
• Define your key themes - choose 3-5 personal elements that support your brand and client relationships.
• Set clear boundaries - decide in advance what’s off-limits.
• Consider separate accounts if you also want a private space to share more freely.
• Take action today - post one small personal insight that reflects a shared value with your audience.

If you found this episode helpful, please leave a review and share it with a colleague who might benefit. And if you have a question you’d like me to cover in a future episode, send me a DM on Instagram - I’d love to hear from you.

Join me next time for more insights into growing your business beyond the clinic. See you soon!

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