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#31 Product-Led Growth (PLG) Beyond SaaS: Lessons and Insights with Andrew Capland
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In this episode, Andrew Capland, a product-led growth (PLG) advisor and former growth leader at Wistia and Postscript, shares how PLG strategies can drive success beyond the SaaS world. Discover how businesses in various industries can leverage product-led principles to improve customer acquisition, engagement, and retention—without relying solely on traditional sales and marketing.
Andrew breaks down common misconceptions about PLG, reveals key strategies for implementation, and explains how companies can strike the right balance between self-serve and sales-assisted growth. If you’re looking to optimise your growth engine, scale effectively, and future-proof your business, this episode is packed with practical insights and proven strategies you can start applying today.
Connect with Andrew: https://www.linkedin.com/in/andrewcapland/
Chapters
1. Introduction to Today’s Episode (00:00:00)
2. Canva’s Onboarding Process (00:00:05)
3. Introducing Andrew Kaplan (00:00:29)
4. Understanding Product-Led Growth (PLG) (00:00:59)
5. Core Principles of PLG (00:01:33)
6. PLG in SaaS and Physical Goods (00:02:58)
7. Onboarding in a PLG Environment (00:03:37)
8. Customising User Experience (00:04:25)
9. Examples of PLG in Action (00:05:33)
10. Lessons Learned from PLG (00:13:14)
11. The Role of Content in PLG (00:15:41)
12. Building Community Around a Product (00:18:29)
13. Future of PLG and Personal Insights (00:21:28)
37 episodes
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