In this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother, attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business.

Together, they explore practical ways to boost visibility, improve discoverability in podcast apps, and create stronger links between podcast content and a website for long-term growth.

Key Takeaways:

• Strengthening Podcast SEO: How to optimise your show name, description, and episode titles to improve searchability.
• Building a Podcast Content Library: The importance of indexing episodes and linking related content to encourage binge-listening.
• The Power of Website Integration: Why hosting episodes on your own website can boost authority and SEO.
• Quick SEO Wins for Podcasts: Simple changes you can make today that will have an immediate impact.

Resources mentioned in this episode:

• Free SEO for Podcasts Checklist – A step-by-step guide to optimising your podcast for better visibility.
• Podcast SEO Mini Intensive – Work with Jules to refine your podcast SEO and attract more listeners.
• Marketing Like a Mother Podcast – Listen to Olivia’s show for insights on marketing as a mum entrepreneur.
• The Bluebell Group – Find out more about Olivia’s work in helping mums grow businesses that fit their lives.

If you’re ready to make your podcast more discoverable and impactful, this episode is packed with actionable tips.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist