In this episode of Small Business Quick Wins, presented by Thryv, host Jay Schwedelson interviews Nicole Phillip, an independent social media and travel content creator with over 190,000 followers across various platforms. They discuss the importance of building a personal brand, how businesses can effectively use social media, and tips for growing an engaged following.

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Key Discussion Points:

(01:35) The value of a personal brand and how it's not too late to start

(04:14) The importance of social media for businesses in today's market

(05:31) The necessity of having a personal brand tied to a human face for overall brand success

(06:42) The impact of focusing on a specific niche for growth

(07:40) Choosing the right social media platforms for your target audience

(10:16) Tips for success on TikTok, including sticking with what works

(11:46) The role of consistency in growing your following

(13:41) Advice on handling emerging platforms and focusing on main platforms

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Guest Bio:

Nicole Phillip is an independent social media and travel content creator with over 190,000 followers across various platforms. She began her career in the television news industry, working for companies like ABC News, The New York Times, and NBC Universal. After handling a major project for The New York Times, Nicole transitioned into social media. In 2021, she started creating content for herself and experienced significant growth by focusing on a travel niche. Nicole specializes in creating engaging video content and understanding social media algorithms to maximize reach and engagement.

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