In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Amanda Zantal-Wiener, head of content at Thryv, to discuss the proper use of ChatGPT and AI tools for content creation in small businesses. They explore how AI can be a valuable sidekick in the content creation process, the importance of maintaining a human touch, and practical examples of leveraging AI without compromising content quality.

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Best Moments:

(01:25) Introduction to the topic of using AI for content creation

(02:42) Amanda's perspective on using ChatGPT for small businesses

(04:08) The importance of using AI as a sidekick rather than a replacement for human writing

(05:52) How AI-generated content can hurt performance on social media and search engines

(06:04) Practical examples of using ChatGPT for content refinement

(08:15) The importance of pushing ChatGPT for better results

(10:17) Using ChatGPT to analyze customer reviews for content creation

(11:08) Leveraging AI to synthesize large amounts of information

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Guest Bio:

Amanda Zantal-Wiener is the head of content at Thryv, a leading platform for small businesses in communications, billing, and marketing. With a background in content creation, she previously held positions at Search Engine Journal and HubSpot. Amanda brings extensive experience in content strategy and creation, particularly focused on helping small businesses leverage AI tools effectively while maintaining a human touch in their marketing efforts.

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