Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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The Effectiveness Files: The Guardian
MP3•Episode home
Manage episode 439345863 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the future holds.
…
continue reading
94 episodes
MP3•Episode home
Manage episode 439345863 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the future holds.
…
continue reading
94 episodes
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