Best Institute Of Practitioners In Advertising Ipa Podcasts (2025)

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IPA On... Drinking Culture 34:23

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16h ago34:23

34:23

Alcohol Mindset Coach, author and podcaster Anna Donaghey joins the IPA On... podcast with Antonia Stearn to explore the advertising industry's relationship with alcohol.Together they discuss addiction, agency culture, peer pressure and the impact alcohol can have on mental health.Anna's book 'What Are You Thirsty For?: Rethinking alcohol and the l…

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The Effectiveness Files: Depop 53:46

9d ago53:46

53:46

Peter Semple, CEO of Depop, joins the IPA Effectiveness Files Podcast to talk about his journey from CMO to CEO, the challenge of growing a circular fashion marketplace and their ambition to change consumption behaviour at scale.By Institute of Practitioners in Advertising (IPA)

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New Business Diaries: Ellie Olliff and Sophie Devonshire 37:38

17d ago37:38

37:38

Sophie Devonshire, Chief Executive of The Marketing Society, joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff about what clients really want from their agencies and how purpose and culture can make the difference between a transactional relationship and a true partnership.…

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IPA On... Mentorship matters 36:09

1M ago36:09

36:09

For this episode of IPA On… Antonia Stearn is joined by Mercy Abel, a multi-award-winning marketer, speaker, and co-founder of Futures UNLOCKED, which provides paid internships and free workshops for emerging creatives across Scotland.They explore Mercy’s route into the ad industry as a graduate during Covid, why she is so passionate about mentorin…

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IPA On... Side Hustles 28:40

5M ago28:40

28:40

With 63% of UK adults pursuing, or interested in pursuing, secondary sources of income, Designate Founder Adam Hill joins the IPA On... podcast to discuss how his various side hustles have shaped his life and career, why he encourages agency employees to explore their passion projects and the benefits it can bring back to their 'day job'.…

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New Business Diaries: Ellie Olliff, Oli Richards and Tom Trevelyan 29:32

6M ago29:32

29:32

Neverland Creative's Tom Trevelyan joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff and The Beyond Collective's Oli Richards about the importance of an agency brand in driving growth.By Institute of Practitioners in Advertising (IPA)

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AdTalk with Paul Bainsfair: IPA President Karen Martin 31:24

6M ago31:24

31:24

IPA President, BBH's Karen Martin, joins the AdTalk podcast to talk about her agenda to reaffirm and celebrate the power and value of creativity in the UK advertising industry.They also explore Karen's journey, from Ireland and via Australia, to the IPA Presidency and what the future of advertising could look like.…

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The Money and the Magic: Brian Banks 44:04

6M ago44:04

44:04

Hosted by IPA Commercial Leadership Group Chair Jason Cobbold, The Money and the Magic is the newest IPA’s Podcast series and will explore the intersection of creativity and commerce, and how businesses can turn ideas into profit.In the first episode, Jason is joined by music industry legend Brian Banks. Together, they explore Brian’s thoughts on m…

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New Business Diaries: Gareth Evans and Becky McKinlay 35:23

8M ago35:23

35:23

In the latest episode of the IPA New Business Diaries podcast, Cogent Managing Director Gareth Evans is joined by Becky McKinlay, MD at Oystercatchers. Together they explore all things new business, agency search and selection and how brands optimise their agency partnerships.By Institute of Practitioners in Advertising (IPA)

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IPA On... Endometriosis Awareness 34:50

8M ago34:50

34:50

For Endometriosis Awareness Month, the IPA On.. Talent Matters Podcast discusses this condition. Host Antonia Stearn is joined by Rebecca Hill, Associate at Over The Bloody Moon, the world's largest collective of menopause, andropause and menstrual health experts, and Emmy Greener, People and Culture Manager at Mediaplus UK. Despite endometriosis a…

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New Business Diaries: Ellie Olliff and Tina Fegent 34:16

8M ago34:16

34:16

In the latest episode of the IPA New Business Diaries, Ellie Olliff, New Business Director and Partner at BBH London, is joined by industry legend Tina Fegent. They explore what pitching looks like from a procurement perspective, the role they play in the process, the value that building relationships with procurement can bring and much more.…

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New Business Diaries: Tracey Barber and Katie Street 44:28

9M ago44:28

44:28

In the latest episode of the IPA New Business Diaries, RAPP CMO Tracey Barber and Katie Street, MD & Founder of Street Agency explore how to get more leads in 2025, touching on everything from why LinkedIn can be your best friend when it comes to reaching your prospects to why you should put your people front and centre.…

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IPA On... ADHD Awareness 24:09

9M ago24:09

24:09

Leanne Maskell, ADHD Coach, Author and Activist joins the IPA On... Podcast to discuss the realities of ADHD, her personal struggle of being diagnosed at 25 and the importance of understanding and acceptance. This episode looks at what ADHD is and how it manifests differently in everyone –, “If you’ve met one person with ADHD, you’ve met one person…

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New Business Diaries: Jess Gibb and Rebecca Nunneley 35:24

10M ago35:24

35:24

In this episode of New Business Diaries, St Lukes' Jess Gibb is joined by Rebecca Nunneley, lead consultant from the AAR. In a wide-ranging conversation, they explore the evolving role of consultants, the impact of the IPA Pitch Positive Pledge, the challenges agencies face in deciding whether to pursue smaller opportunities or wait for larger ones…

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IPA On... Paternity Leave with The Dad Shift 24:19

10M ago24:19

24:19

Alex Lloyd Hunter, co-founder of The Dad Shift, joins the IPA On... Podcast to explore the realities of paternity leave in the UK, discuss why proper paternity is good for mums, dads and children; and explain how they are campaigning for substantial, affordable and equal leave for both parents in every relationship.Find out more about The Dad Shift…

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The Effectiveness Files: Lessons from the IPA Effectiveness Awards 1:05:31

1y ago1:05:31

1:05:31

In a special episode of the Effectiveness Files, IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers.First, we hear from Joe Smith, Strategy Partner at AMV BBDO about their Gold and President's Prize-winning Guinness case (00:38); then an exploration into AFFINTY's u…

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The Effectiveness Files: ITV 43:28

1y ago43:28

43:28

Dame Carolyn McCall joins the IPA Effectiveness Podcast to discuss her career spanning The Guardian, EasyJet and ITV; transforming the ITV brand to compete with the streaming services; and collaborating with advertisers to create great content for viewers.By Institute of Practitioners in Advertising (IPA)

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AdTalk with Paul Bainsfair: Finding a Rembrandt in the attic 23:07

1y ago23:07

23:07

In a special episode of the AdTalk podcast, IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe and the Chair of the Board of Trustees of the History of Advertising Trust (HAT). They explore HAT’s new archive service, Brand Archaeology, and how it can not only preserve advertising’s history for future generations but a…

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New Business Diaries: Tobi Asare and Andy Freeman 20:24

1y ago20:24

20:24

In this episode of the IPA New Business Diaries podcast, Tobi Asare, Managing Partner Head of Growth at OMD UK is joined by Andy Freeman, Group Brand and Marketing Director at Centrica, British Gas.They explore all things pitching, new business and building strong client/agency relationships.By Institute of Practitioners in Advertising (IPA)

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IPA On...The devaluation of the arts 36:19

1y ago36:19

36:19

Fold7's Hannah March and Dave Billing join the IPA On... Podcast alongside Nicky Goulder, CEO of Create to explore how to encourage the next generation to embrace creativity and how they've partnered to create 'Foxes don't paint' an illustrated children's book to do exactly that.By Institute of Practitioners in Advertising (IPA)

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The Effectiveness Files: The Guardian 45:26

1y ago45:26

45:26

Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the future holds.By Institute of Practitioners in Advertising (IPA)

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The Effectiveness Files: Lucky Saint 50:49

1+ y ago50:49

50:49

Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand.They explore the origins of the company, the secrets to Lucky Saint's marketing success and the role that advertising plays.By Institute of Practitioners in Advertising (IPA)

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IPA On... Mental health and wellbeing 28:38

1+ y ago28:38

28:38

In a special episode of the IPA On Podcast, IPA President Josh Krichefski is joined by Avelon Thompson, Head of DEI at EssenceMediacom and Ewen MacPherson Group Chief People Officer at Havas UK.Together, they explore what companies can do to support the wellbeing of their employees, how EssenceMediacom and Havas' policies are benefiting their staff…

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The Effectiveness Files: RSPCA 44:58

1+ y ago44:58

44:58

In this episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Chris Sherwood, Chief Executive of the RSPCA. Together they explore the RSCPA's first rebrand in 50 years, the strategy behind it and the challenges they faced along the way.By Institute of Practitioners in Advertising (IPA)

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The Effectiveness Files: Tony's Chocolonely 47:36

1+ y ago47:36

47:36

In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony’s Chocolonely. They explore the history of Tony’s (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.…

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New Business Diaries: Ellie Olliff and Chris Kemp 34:50

1+ y ago34:50

34:50

In this episode of IPA New Business Diaries, Ellie Olliff, New Business Director at BBH is joined by Chris Kemp, CEO of The Ingenuity Group, including The Future Factory, Reg&Co and Ingenuity. Ellie and Chris explore winning in new business, what clients actually want from agencies and the different ways they can stand out.…

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The state of play: Trans representation 24:42

1+ y ago24:42

24:42

Michael Brown, Managing Partner, Head of Insight & Research, UK & EMEA, UM Worldwide and Danielle St James, Chief Executive of Not A Phase join the IPA Talent & Diversity Conference 2024 to explore trans representation, why it is important and what advertisers and media can do.By Institute of Practitioners in Advertising (IPA)

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How I Became: The next evolution of leadership 34:30

1+ y ago34:30

34:30

Nishma Patel Robb, Former Senior Director, Marketing, Google UK and President, WACL and HAT hosts a conversation with Charles Parkinson and Ashley Samuels-Mckenzie, Co-Hosts of How I Became Podcast at the IPA Talent & Diversity Conference.In this session, Nishma, Charles and Ashley explore what they've learned from interviewing business leaders, an…

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Wellbeing in the workplace 19:53

1+ y ago19:53

19:53

Daniele Fiandaca, Founder, Token Man Consulting and Barbara Jeffery, Co-Leader of Employee Health, McKinsey & Company Health Institute and Partner, McKinsey & Company sit down at the IPA Talent & Diversity Conference 2024 to explore wellbeing in the workplace, what the stats say about it and what we can do to improve it.…

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The power of partnerships and progressive portrayals 33:40

1+ y ago33:40

33:40

Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup chairs a panel at the IPA Talent & Diversity Conference 2024 exploring partnerships and progressive portrayals. Harjot is joined by Pranay Chandra, Head of Whiskey, Diageo, Sara Denby, Head of the Unstereotype Alliance Secretariat, UN Women UK and Sabrina Godden-Tuma, Global Creative …

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New Business Diaries: Christi Tronetti and Kristy McCready 39:25

1+ y ago39:25

39:25

In this episode of the IPA New Business Diaries podcast, M&C Saatchi's Christi Tronetti is joined by Kristy McCready, former Global Director of PR, Media & Marketing Services at Walgreens Boots Alliance and HomeServe Director of Marketing Communications. They explore a marketer's perspective on pitching, agency new business, relationships with proc…

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IPA On... Female leadership and gender equality 34:51

1+ y ago34:51

34:51

McCann London CEO, Polly McMorrow, and Communications Director Clementine Cuthbertson join the IPA On... Podcast to discuss female leadership and gender equality at C-Suite level.They explore Polly's drive to build a culture of fearlessness, and how that leads to a culture in which creativity can thrive. They also delve into the Gender Pain Gap, by…

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IPA On… Community Matters 36:26

1+ y ago36:26

36:26

David Adamson, Deputy Head of Strategy at The&Partnership, and Russ Groombridge, Vice President Data Analytics at RAPP, join the IPA On... podcast to discuss workplace communities and employee resource groups (ERGs), their importance and the impact that they can have internally and within the work itself.David founded WPP Unite, the company's LGBTQ…

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IPA On... Family related leave and returning to work 43:37

2y ago43:37

43:37

A discussion between Serhat Ekinci and Simone Marquis, where they invite us to reflect on the value we place on bringing up children, and how this is mirrored in parental leave. They honestly discuss their own experiences of parental leave and the impact it has had on bonding with their children, and their work, as well as the need for greater tran…

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IPA On... Representation Matters 43:34

2y ago43:34

43:34

Why is authentic representation in media and advertising so important?In a special live recording of the IPA On... podcast, Yelena Gaufman, Strategy Partner at Fold7, Laura Pirkis, Head of Strategy at FCB London and Jessica Tamsedge, UK CEO at Dentsu Creative explore all.By Institute of Practitioners in Advertising (IPA)

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IPA On... the iList 32:36

2y ago32:36

32:36

What is the IPA iList and what is it like as a nominee and as a judge? UM London's Michael Brown joins the IPA On... podcast to talk about his experience being named on the inaugural iList in 2020, judging in 2022 and why you should nominate yourself or anyone you know striving to make adland a better place for 2024.Nominations are open until Janua…

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EffWorks Global 2023: AI - Brand destroyer or brand builder? 22:33

2y ago22:33

22:33

At EffWorks Global 2023, IPA President Josh Krichefksi hosts a debate on AI – is it a brand builder or a brand destroyer? Arguing that AI builds brands are Simon Carr, Chief Strategy Officer at Hearts & Science and Ben Edwards, Strategy Director, the7stars. Taking the stance that AI has the potential to destroy brands we have Marcos Angelides, Chie…

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EffWorks Global 2023: Econometrics and the c-suite 25:44

2y ago25:44

25:44

BBH's Karen Martin discusses the new IPA publication ‘Econometrics & the C-Suite’ with Ross Farquhar, Marketing Director of Little Moons, and David Grainger, Media strategist and author of the publication at EffWorks Global 2023.By Institute of Practitioners in Advertising (IPA)

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EffWorks Global 2023: Retail media and social commerce 30:20

2y ago30:20

30:20

At EffWorks Global 2023, Unilever's Pawan Kumar Marella, WARC's David Tiltman and The Goat Agency's Nilam Atodaria discuss the predicted growth in retail media advertising spend, and the challenge and opportunity this presents brands and agencies.By Institute of Practitioners in Advertising (IPA)

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EffWorks Global 2023: The long and the short of it, 10 years on 33:14

2y ago33:14

33:14

Godfathers of effectiveness Les Binet and Peter Field talk to Alison Hoad, CSO at Publicis Poke at EffWorks Global 2023 about the seminal publication 'The Long and the Short of it' ten years on.By Institute of Practitioners in Advertising (IPA)

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EffWorks Global 2023: Mark Read and Claire Beale 28:04

2y ago28:04

28:04

Mark Read, CEO of WPP is interviewed by Claire Beale, Co-founder of Creative Salon at EffWorks Global 2023 on the current and future challenges at the world’s biggest marketing services group.By Institute of Practitioners in Advertising (IPA)

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New Business Diaries: Oli Richards and Nick Elliott 39:56

2y ago39:56

39:56

Oli Richards, CMO at The Beyond Collective is joined by Founder of Booster Consulting, Nick Elliott to discuss the perennial hot topic in the New Business world, pitching. They explore how the process has changed over the years, the keys to client-agency relations, the Pitch Positive Pledge, and more.…

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AdTalk with Paul Bainsfair: Ros Atkins 40:29

2y ago40:29

40:29

The nation's 'Explainer-in-Chief' BBC presenter and journalist Ros Atkins joins the AdTalk Podcast for a discussion about his career, new book 'The Art of Explanation', and what the advertising industry can learn about communicating in a clear, concise, and consumable way.By Institute of Practitioners in Advertising (IPA)

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IPA On… Breaking taboos with Kit Altin and Vicky Janaway 31:42

2y ago31:42

31:42

This podcast looks at how adverts can help break taboos and normalise the conversations surrounding perceived shameful or embarrassing topics, through the lens of The Gate’s award winning campaigns on Anusol, bum’s the word, a cream for piles and Replens, sex never get’s old, a moisturising cream for dry vaginas.Kit and Vicky discuss bums among oth…

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New Business Diaries: Ishan Chatterjee and Anna Vogt 21:16

2y ago21:16

21:16

Ishan Chatterjee, Head of Growth at VMLY&R is joined by Anna Vogt, co-author of The Rebuilders, and Chief Strategy Officer at VMLY&R to discuss how to turn setbacks into comebacks in the world of new business, learning from the experience and using it as a building block for future success.By Institute of Practitioners in Advertising (IPA)

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IPA On...Body Positivity And Representation 26:13

2y ago26:13

26:13

A special IPA On episode for Breast Cancer Awareness Month. Hannah March interviews Yelena Gaufman, both from Fold7, on the need for body positivity in advertising and the detrimental effects that a lack of representation in advertising can have on people’s physical and mental well-being. Their work on the Coppafeel! campaign gives them a particula…

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IPA On... Ageism With Kate Bruges And Ayesha Walawalkar 34:50

2y ago34:50

34:50

Ayesha Walawalkar and Kate Bruges discuss the representation of over 55’s in advertising, from the perspective of employees within agencies as well as the representation in adverts. Despite the growing shift towards an ageing workforce, this trend isn’t reflected in the advertising industry with the average age of employees reduced from 34.6 years …

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IPA On... Tokenism 33:51

2y ago33:51

33:51

This episode of IPA On… delves into the critical topic of avoiding tokenism in the advertising industry. Our expert guests, Matthew Chew, EssenceMediacom and Matt Foster, Ogilvy, unpack the complex issue of tokenism in advertising, exploring the ways the industry can create inclusive, meaningful, and impactful change both on and off-screen.Episode …

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IPA Business Growth Conference 2023: The killer robots are onto us 46:21

2+ y ago46:21

46:21

AI has the potential to usher in a new wave of creative innovation, yet it also threatens jobs and the very agency model. Agencies that use AI effectively will have a competitive edge over those that don’t. But what actually is AI? What can and can’t it do? And how can agency leaders get started with AI?…

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IPA Business Growth Conference 2023: ESG as a driver of growth 31:53

2+ y ago31:53

31:53

What’s the commercial imperative for agencies to do more than have good intention when it comes to ESG. Are we as an industry doing enough, quickly enough? How should agency leaders navigate the risks and opportunities? What practical steps do agencies need to take in the short medium and long term?By Institute of Practitioners in Advertising (IPA)