The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business.
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Institute Of Practitioners In Advertising Podcasts
The Zac Anesbury Show is your marketing podcast. Hosted by Dr Zachary Anesbury, Senior Lecturer of Marketing at the University of South Australia and Senior Marketing Scientist at the Ehrenberg-Bass Institute, it offers insights from the best marketing academics and practitioners worldwide.
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Bringing you the inside Story of today's New Media and Digital Marketing trends.
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Alcohol Mindset Coach, author and podcaster Anna Donaghey joins the IPA On... podcast with Antonia Stearn to explore the advertising industry's relationship with alcohol.Together they discuss addiction, agency culture, peer pressure and the impact alcohol can have on mental health.Anna's book 'What Are You Thirsty For?: Rethinking alcohol and the l…
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Peter Semple, CEO of Depop, joins the IPA Effectiveness Files Podcast to talk about his journey from CMO to CEO, the challenge of growing a circular fashion marketplace and their ambition to change consumption behaviour at scale.By Institute of Practitioners in Advertising (IPA)
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New Business Diaries: Ellie Olliff and Sophie Devonshire
37:38
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Sophie Devonshire, Chief Executive of The Marketing Society, joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff about what clients really want from their agencies and how purpose and culture can make the difference between a transactional relationship and a true partnership.…
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Your First Job: Navigating the Path to an Academic or Industry Role (Assoc. Prof. Benedetta Crisafulli)
9:11
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Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away f…
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For this episode of IPA On… Antonia Stearn is joined by Mercy Abel, a multi-award-winning marketer, speaker, and co-founder of Futures UNLOCKED, which provides paid internships and free workshops for emerging creatives across Scotland.They explore Mercy’s route into the ad industry as a graduate during Covid, why she is so passionate about mentorin…
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Your Next Favorite Read: Expert Book Recommendations (Assoc. Prof. Benedetta Crisafulli)
4:55
4:55
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Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away f…
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Competence is power: How digital influencers impact buying decisions in B2B markets (Assoc. Prof. Benedetta Crisafulli)
30:41
30:41
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30:41
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away f…
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From Leadership to Promotion: The Pathway to Career Advancement (Assoc. Prof. Benedetta Crisafulli)
10:25
10:25
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10:25
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away f…
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The Power of Mentorship: Transformative Advice from Top Mentors (Assoc. Prof. Benedetta Crisafulli)
10:26
10:26
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10:26
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away f…
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How to Juggle Industry and Academic Responsibilities Effectively (Assoc. Prof. Benedetta Crisafulli)
9:06
9:06
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9:06
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away f…
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Thesis Proposal vs. Thesis Completion: Which is Harder? (Assoc. Prof. Benedetta Crisafulli)
19:05
19:05
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19:05
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away f…
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Embracing Change: Moving to Pursue New Opportunities (Assoc. Prof. Benedetta Crisafulli)
13:45
13:45
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13:45
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away f…
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Get to Know Assoc. Prof. Benedetta Crisafulli: Reader in Marketing
11:34
11:34
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11:34
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away f…
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The Zac Anesbury Show S03E03: Insights from Assoc. Prof. Benedetta Crisafulli
2:02:38
2:02:38
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2:02:38
Welcome! On today’s podcast, we have Associate Professor Benedetta Crisafulli. Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, …
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How to Secure Your First Job: Advice for Students and Graduates (Assoc. Prof. Re-an Müller)
6:59
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Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Goo…
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Improving Performance Reviews: Strategies for Constructive Feedback (Assoc. Prof. Re-an Müller)
8:42
8:42
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Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Goo…
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Engaging with Industry and Academic Conferences: Tips for Academic Professionals (Assoc. Prof. Re-an Müller)
11:37
11:37
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Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Goo…
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Navigating Impostor Syndrome in Academic Careers (Assoc. Prof. Re-an Müller)
10:06
10:06
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10:06
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Goo…
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Empowering At-Risk Students: Effective Teaching Strategies (Assoc. Prof. Re-an Müller)
8:31
8:31
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8:31
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Goo…
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Highlighting Excellence: Professional Staff Contributions (Assoc. Prof. Re-an Müller)
9:52
9:52
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9:52
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Goo…
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Challenges and Rewards of Multicampus, Multilingual Teaching (Assoc. Prof. Re-an Müller)
7:40
7:40
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7:40
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Goo…
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Boosting Research Output: Incentives for Publishing (Assoc. Prof. Re-an Müller)
6:31
6:31
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6:31
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Goo…
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Recognising Excellence: Rewarding Teaching-Focused Faculty (Assoc. Prof. Re-an Müller)
9:15
9:15
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9:15
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Goo…
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Exploring University Marketing Degrees: What You Need to Know (Assoc. Prof. Re-an Müller)
15:21
15:21
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15:21
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Goo…
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The Heart of Education: Unpacking Teaching Philosophy (Assoc. Prof. Re-an Müller)
17:33
17:33
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17:33
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Goo…
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With 63% of UK adults pursuing, or interested in pursuing, secondary sources of income, Designate Founder Adam Hill joins the IPA On... podcast to discuss how his various side hustles have shaped his life and career, why he encourages agency employees to explore their passion projects and the benefits it can bring back to their 'day job'.…
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Get to Know Assoc. Prof. Re-an Müller: Brand Management Expert and Educator
6:49
6:49
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6:49
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Season 3 Episode 2 Guest Profile Associate Professor Re-an Müller Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller Host Profile Dr Zac Anesbury Goo…
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The Zac Anesbury Show S03E02: Insights from Assoc. Prof. Re-an Muller
1:46:50
1:46:50
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Welcome! On today’s podcast, we have Associate Professor Re-an Müller. Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Re-an is a passionate educator in the university sector. His teaching philosophy centres on seeing students as much more than just students. In this same vein, Re-an advocates for r…
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Life Advice: If in Doubt, Throw It Out (Professor Jackie Eastman)
3:10
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3:10
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
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Maximize LinkedIn: Tips for Getting Your First Job (Professor Jackie Eastman)
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4:59
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4:59
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
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Switching Off After Work: Effective Ways to Relax (Professor Jackie Eastman)
5:24
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Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
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Determinants of positive consumer affect toward luxury brands’ social
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Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
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AdTalk with Paul Bainsfair: IPA President Karen Martin
31:24
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IPA President, BBH's Karen Martin, joins the AdTalk podcast to talk about her agenda to reaffirm and celebrate the power and value of creativity in the UK advertising industry.They also explore Karen's journey, from Ireland and via Australia, to the IPA Presidency and what the future of advertising could look like.…
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New Business Diaries: Ellie Olliff, Oli Richards and Tom Trevelyan
29:32
29:32
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Neverland Creative's Tom Trevelyan joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff and The Beyond Collective's Oli Richards about the importance of an agency brand in driving growth.By Institute of Practitioners in Advertising (IPA)
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Understanding Special Issues in the Journal of Consumer Behaviour (Professor Jackie Eastman)
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Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
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Hosted by IPA Commercial Leadership Group Chair Jason Cobbold, The Money and the Magic is the newest IPA’s Podcast series and will explore the intersection of creativity and commerce, and how businesses can turn ideas into profit.In the first episode, Jason is joined by music industry legend Brian Banks. Together, they explore Brian’s thoughts on m…
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Writing and Reviewer for the Journal of Consumer Behaviour (Professor Jackie Eastman)
19:29
19:29
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Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
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Why Work for an Emerging University? Key Benefits and Opportunities (Professor Jackie Eastman)
6:07
6:07
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Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
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AMA Special Interest Groups: Enhancing Your Marketing Career (Professor Jackie Eastman)
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Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
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Comparing Student Development: Online vs. On-Campus Education (Professor Jackie Eastman)
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Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
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The Early Days of Online Teaching: Pre-Zoom Era Insights (Professor Jackie Eastman)
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Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
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Get to Know Prof. Jackie Eastman: Alico Eminent Scholar Professor of Marketing
18:51
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Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
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The Zac Anesbury Show S03E01: Insights from Prof. Jackie Eastman
2:03:20
2:03:20
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Welcome! On today’s podcast, we have Professor Jacqueline Eastman. Jackie is a Professor at Florida Gulf Coast University, United States. Until now, I had only really known Jackie through our connection with the Journal of Consumer Behaviour – her being one of the Editor-in-Chiefs and I a Senior Associate Editor- but you instantly feel like you are…
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New Business Diaries: Gareth Evans and Becky McKinlay
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In the latest episode of the IPA New Business Diaries podcast, Cogent Managing Director Gareth Evans is joined by Becky McKinlay, MD at Oystercatchers. Together they explore all things new business, agency search and selection and how brands optimise their agency partnerships.By Institute of Practitioners in Advertising (IPA)
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For Endometriosis Awareness Month, the IPA On.. Talent Matters Podcast discusses this condition. Host Antonia Stearn is joined by Rebecca Hill, Associate at Over The Bloody Moon, the world's largest collective of menopause, andropause and menstrual health experts, and Emmy Greener, People and Culture Manager at Mediaplus UK. Despite endometriosis a…
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New Business Diaries: Ellie Olliff and Tina Fegent
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In the latest episode of the IPA New Business Diaries, Ellie Olliff, New Business Director and Partner at BBH London, is joined by industry legend Tina Fegent. They explore what pitching looks like from a procurement perspective, the role they play in the process, the value that building relationships with procurement can bring and much more.…
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New Business Diaries: Tracey Barber and Katie Street
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In the latest episode of the IPA New Business Diaries, RAPP CMO Tracey Barber and Katie Street, MD & Founder of Street Agency explore how to get more leads in 2025, touching on everything from why LinkedIn can be your best friend when it comes to reaching your prospects to why you should put your people front and centre.…
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Leanne Maskell, ADHD Coach, Author and Activist joins the IPA On... Podcast to discuss the realities of ADHD, her personal struggle of being diagnosed at 25 and the importance of understanding and acceptance. This episode looks at what ADHD is and how it manifests differently in everyone –, “If you’ve met one person with ADHD, you’ve met one person…
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New Business Diaries: Jess Gibb and Rebecca Nunneley
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In this episode of New Business Diaries, St Lukes' Jess Gibb is joined by Rebecca Nunneley, lead consultant from the AAR. In a wide-ranging conversation, they explore the evolving role of consultants, the impact of the IPA Pitch Positive Pledge, the challenges agencies face in deciding whether to pursue smaller opportunities or wait for larger ones…
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