In this episode of Zero to 5000, host Drew McClure sits down with Derek Martin, co-founder of Driver Defense Team, a Chicago-based criminal defense law firm specializing in DUIs, traffic tickets, and other criminal cases. Since taking over a failing firm eight years ago, Derek has grown it into a thriving business with 25 employees and national recognition, landing on the Inc 5000 list for two consecutive years.

Derek shares the highs and lows of his journey, from taking over a defunct firm to implementing transformative strategies like radical transparency, weekly scorecard meetings, and EOS (Entrepreneurial Operating System). He reveals how focusing on a niche and delivering exceptional client service has not only helped the firm stand out but also turned challenges into opportunities.

This inspiring conversation dives into leadership, scaling a service-based business, and the power of delivering more than just a service—delivering an experience.

1. Transparency Builds Trust: Weekly scorecard meetings and openness about the firm’s financial status helped Derek win over employees and rebuild morale after acquiring the business.
2. Customer Experience as a Growth Driver: Derek’s shift to providing "white-glove" client service—proactive communication and regular updates—transformed Driver Defense Team into a law firm of one in a crowded market.
3. The Power of Niching: By focusing solely on DUIs and traffic cases, Derek has positioned the firm as a market leader, avoiding the trap of being a jack-of-all-trades.
4. EOS for Scaling: Implementing the principles of the Entrepreneurial Operating System gave the firm structure and efficiency, making it easier to manage and scale.
5. Leadership Evolution: Derek highlights the importance of hiring smarter people, delegating responsibility, and stepping back to focus on managing the business rather than working in it.

• “You don't know what you don't know. EOS and mastermind groups were game-changers for my mindset and operations.”
• "People won't remember the outcome of their case, but they'll always remember how you made them feel."
• "When you provide exceptional service, you stop competing on price and start competing on value."
• "Our firm’s growth isn’t just about great legal work. It’s about being proactive, transparent, and exceeding expectations."