In this episode we get a chance to talk with E.J. McCoy, CEO of Chorbie and Scoop Soldiers. McCoy shares his mission to transform the home service industry through technology and franchising, aiming to enhance the experience for both clients and franchisees. Starting from humble beginnings, McCoy's journey from mowing lawns at a young age to becoming an industry innovator is both inspiring and insightful. He discusses the challenges and triumphs of entrepreneurship, the importance of being a dreamer, and his strategic approach to business growth through franchising. The episode also explores McCoy's efforts to raise awareness for the pet waste removal industry and his vision for the future of home services.

• Innovation through Franchising: McCoy emphasizes the role of franchising in expanding his business, highlighting the mutual benefits for both the franchisor and franchisees.
• The Power of Being a Dreamer: McCoy credits his success to his ability to dream big and envision the future, driving him to pursue and achieve his goals.
• Importance of Self-Awareness: Recognizing one's strengths and weaknesses is key to McCoy's approach, allowing him to delegate effectively and focus on growth.
• Raising Industry Awareness: McCoy is passionate about increasing awareness for blue collar and service based businesses, showcasing it as a viable and profitable business venture.
• Balancing Ambition with Life: Despite his ambitious endeavors, McCoy stresses the importance of balance, family, and health in sustaining long-term success.

1. "I always had an interest and ambition, and financial ambition, frankly."
2. "What better way to prove that the American dream still exists than to build a successful business out of scooping poop?"
3. "I'm a dreamer. I live in the future, and that has always driven me to figure it out, to make those dreams a reality."