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Spire Show E3, Quality Online Content Please!
Manage episode 499488638 series 3682892
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This episode of the Show features Chi Nguyen, Senior Manager for Business Development in Spire Vietnam and Nikhil Agrawal, Junior Analyst with Process Excellence Team in Spire India.
In a recent project for an automotive client, Chi discovers that consumer behaviour across the 3 regions differs, and that Vietnam’s consumer purchase journey is moving away from traditional methods. Nikhil discloses interesting findings of a project for a company in the satellite communication industry, that while 87% of India’s tier 4,5 and 6 cities watch free online content, they would pay for quality content.
#Spire #SpireResearchandConsulting #SpireShow #OnlineContent #Consumer #Insights #Discussion #ConsumerBehaviour #ConsumerTrends
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