We discuss interesting developments, trends and opportunities in hot industries, to help businesses better understand the environment in the region - Southeast Asia and Asia.
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Yamada Consulting Podcasts

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Running: From a Healthy Lifestyle to a Positive Community!
4:14
4:14
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4:14Running in Indonesia has moved beyond fitness, it's a lifestyle and a growing community. Nearly half (47%) run 1–2 times a week, while 36% run 3–4 times. For 74% the main motivation is health and physical fitness. Many also run as a hobby, joining communities and events that make running social, fun, and empowering. In this episode of Y&S in Minute…
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Franchising Indonesia: The Next Big Wave?
58:54
58:54
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58:54Indonesia’s franchise sector is at a tipping point. From street food brands scaling to hundreds of outlets, to a new wave of Chinese franchises reshaping competition, the industry is booming but not without challenges. At the same time, technology, AI, and automation are ushering in Franchise 4.0, transforming how businesses grow and operate. In th…
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Beyond the Plate: Indonesia’s Gastronomy & Investment Potential
3:48
3:48
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3:48From street food to fine dining, Indonesia’s gastronomy is more than just about taste — it is also identity and economic power. In 2023 alone, it fueled US$72B for the creative economy, driven by over 8 million MSMEs. With food tourism up 30% worldwide, the sector is shaping identity, tourism, and business. Join Maria Fransiska Oktavia Nugraheni on…
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PODCAST: Women Empowerment | Talk with Miss Indonesia About What No One Talks About!
43:44
43:44
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43:44"Women Empowerment: More Than Just Beauty, It’s About Strength and Intelligence!" ✨💪 Diving deep into what women empowerment truly means, how it shapes everyday life, and why intelligence matters just as much as beauty. Let’s challenge beauty standards, redefine values, and celebrate the power of women! 💖🔥 Find out about women empowerment in this v…
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Y&S Indonesia’s Muthia Kamilia unpacks the rapid growth of Indonesia’s beauty industry, which witnessed a staggering 48% market expansion from 2023 to 2024. Driven by a youthful population, rising preference for natural and halal products, and strong local production, the sector is thriving. Opportunities lie in hybrid beauty innovations and digita…
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Data Centers in Indonesia: Fueling the Nation’s Digital Future
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4:52
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4:52Indonesia is stepping into the spotlight as a rising data center hub, with the market expected to reach US$3.98 billion by 2028—fueling the country’s digital transformation. This growth reflects Indonesia’s rapidly evolving digital economy, driven by increased tech adoption, rising data consumption, and strong policy support. With AI, big data, clo…
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QRIS: Indonesia’s Homegrown Digital Payment Revolution
4:39
4:39
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4:39Developed by Bank Indonesia during the Covid pandemic to unify fragmented wallets into one seamless payment system, the Quick Response Code Indonesian Standard, QRIS, now has over 56 million users and 38 million merchants. Recording 16% year-on-year growth in Q1 2025, it's Indonesia’s go-to digital payment du jour. Already accepted in Thailand, Mal…
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Business Brew: Stories Behind the Tea Leaves in Indonesia
44:57
44:57
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44:57Indonesia’s tea sector is brewing up a paradox. Demand is rising, yet producers are constrained by an unsustainable supply chain and limited collaboration across the value chain. Compared to Turkey, the global leader in tea consumption where per capita intake exceeds 3 kg annually, Indonesia’s annual average consumption volume of 0.46 kg per person…
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PODCAST: The Future is now: Smart Living with AI and IoT
46:17
46:17
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46:17Y&S’ Rizky Rizano Bunai sits down with Samsung’s Category Management Lead, Ilham Idrawan, to discuss how the tech giant is using cutting-edge Artificial Intelligence (AI) and Internet of things (IoT) innovations to shape the future of smart living. They delve into how Indonesian consumers are responding to these technologies, and explore the future…
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Y&S’ Albertus Edy Rianto sat down with Director, Chief of Syariah & Business Development of FWD Insurance Ade Bungsu to explore the major transformations sweeping through Indonesia’s insurance sector from digital disruption and evolving consumer behavior to regulatory shifts. Discover how digital tools, AI, and InsurTech are not just trends, but es…
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Market Mindset with Y&S, Ep. 2 - Decoding India's National Logistics Policy: What it means for businesses and beyond
13:20
13:20
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13:20India’s National Logistics Policy (NLP) isn’t just a reform — it’s a turning point for infrastructure, supply chains, and investment potential. In this episode, our experts break down: Why the NLP matters now more than ever. Real government initiatives already transforming the landscape. Tier 2/3 cities rising as new logistics hubs. Investor opport…
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The Role of Technology in the Development of the Insurance Industry in Indonesia
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52:37Explore how digital innovation is transforming Indonesia’s insurance landscape in our latest Y&S Podcast episode.By Yamada Consulting & Spire
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The beauty industry is evolving at a rapid pace, driving innovation and fierce competition. Oyashi Otiara, Head of Operations at Y&S Indonesia, joins Indonesia’s Female Daily Network’s top marketing experts to explore 2025 beauty trends, shifting consumer behavior, and the competitive edge brands need to stay ahead. Catch the latest episode of Y&S …
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Behind the growth of public cloud market in Indonesia
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5:02Indonesia’s public cloud market was estimated to have reached US$2.37 billion in 2024, with Information-as-a-Solution poised to hit US$6.08 billion by 2029. As enterprises accelerate digital transformation for greater efficiency and lower costs, the country stands on the brink of becoming a key global player. Yan Rizal, Senior Consultant at Y&S Ind…
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Indonesia’s ICT industry is on the fast track to growth! With a projected US$130 billion digital economy by 2025, a booming data center sector growing at 32% annually, and rapid AI-driven business innovations, the nation is accelerating its digital transformation. The rebranded Ministry of Communications & Digital signals Indonesia’s commitment to …
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From smart homes to wearable tech, the Internet of Things (IoT) - networks of physical objects connected to others over the Internet - is transforming everyday life in Indonesia. The market is projected to leap from US$1.88 billion in 2024 to US$4.80 billion by 2029, growing at an impressive 20.62% a year! What’s driving this growth? Rising smartph…
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Indonesia’s electric vehicles push and its economic impact
3:13
3:13
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3:13In 2022, Indonesia secured a remarkable US$5 billion in foreign direct investment (FDI) from global players like Tesla, reinforcing its position as a key player in the EV market. With 25% of the world’s nickel reserves and plans to produce 1 million electric vehicles by 2027, Indonesia is driving the future of sustainable mobility. However, balanci…
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Unlocking Indonesia's logistics market potential
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4:00
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4:00Indonesia's logistics market is experiencing rapid growth, driven by robust GDP gains and expanding infrastructure. With increasing interest, especially in cold chain logistics for pharmaceuticals, this dynamic industry presents both exciting opportunities and unique challenges. Catch the latest Y&S in Minutes as we explore the forces shaping Indon…
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Market Mindset with Y&S Ep. 1 - Is India on right track for Wastewater reform?
17:37
17:37
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17:37Did you know India’s wastewater treatment market is projected to reach US$3.3 billion by 2030? With industries like pharmaceuticals, food & beverages, and textiles leading the charge, investment opportunities are booming. But how can India maximize its potential and draw inspiration from global leaders like Singapore? In this premiere episode of Ma…
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PODCAST: Beyond Speed & Artificial Intelligence (Bagaimana potensi Indonesia dalam menghadapi 5G & AI)
1:20:30
1:20:30
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1:20:30In this podcast, Y&S Consultant Rizky Rizano Bunai examines Indonesia's potential in embracing 5G and AI. Guests from the ICT and telecommunications industry in Asia join him to discuss how the combination of 5G and AI could drive economic growth, create new job opportunities, and boost productivity across various sectors such as healthcare, transp…
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PODCAST: Potential of Indonesia’s Blue Economy in the Future
1:00:49
1:00:49
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1:00:49Indonesia is riding high on the waves of its growing blue economy. It is poised to surge five to seven times its 2021 value, possibly reaching US$9.8 trillion by 2045. In this podcast, Spire COO, Jeffrey Bahar, engages with Leonardo Adypurnama Alias Teghu Sambodo, Expert Staff for Leading Sector Development and Infrastructure at the Ministry of Nat…
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PODCAST: Technology outsourcing on industry 4.0
46:53
46:53
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46:53As the Fourth Industrial Revolution (Industry 4.0) gains traction worldwide, Indonesia is swiftly embracing technology in its daily life. With strong backing from the Ministry of Industry and a diverse industrial landscape, Indonesia offers significant growth prospects for companies that offer ICT solutions companies. In this insightful session, Sp…
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PODCAST: Harnessing AI for marketing and sales success
26:36
26:36
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26:36Amidst economic disruptions caused by the Covid-19 pandemic, opportunities for tech advancement in B2B emerged. In this video, we explore the digital revolution's impact on the B2B industry. Join us as we discover behaviour shifts, adaptation strategies, and the AI's role in the business performance of companies like Fishtank, Hitachi, and Qlik. Do…
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As the world moves towards a Net-Zero Emission (NZE) future by 2060, Indonesia found itself at the forefront of the green revolution. The country’s vast natural resources and potentials for renewable energy generation made it an attractive destination for investors looking to tap into the burgeoning green market. In this podcast, Spire’s Chief Exec…
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Indonesia is committed to controlling climate change and realizing Net-Zero Emission (NZE) as in the Paris Agreement. Our advisors, Yogi Priyantoro and Bambang Tobing, discuss the potential and application of carbon credit, focussing on how businesses are attempting to adapt and restructure to move towards the NZE future. They also talk about the N…
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Spire Show Episode 1, Covid Impact on Food Supply Chain & India's E-Commerce Logistics
16:32
16:32
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16:32The Spire Show, where we talk to our Research Consultants to find out what interesting market research projects they are working on. Hosted by Marie Teo, our head of Marcom, this episode features Johnson Arul, Consultant from Spire Singapore, and Vinita Nath, Assistant Manager from Spire India. Johnson shares his insights of how Covid-19 has affect…
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In this second episode of the Spire Show, we feature Sarom Mahdi, Fieldwork Management Specialist from Spire Indonesia, and Tuan Hoang, Research & Consulting Manager from Spire Vietnam. Sarom talks about a recent project with a leading education institute in Indonesia, helping them design majors that would be of interest to Generation Z, and suppor…
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Spire Show E3, Quality Online Content Please!
10:48
10:48
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10:48This episode of the Show features Chi Nguyen, Senior Manager for Business Development in Spire Vietnam and Nikhil Agrawal, Junior Analyst with Process Excellence Team in Spire India. In a recent project for an automotive client, Chi discovers that consumer behaviour across the 3 regions differs, and that Vietnam’s consumer purchase journey is movin…
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SPIRE SHOW E4, Covid Impact and Trends in Meetings, Healthcare, Travel n Tourism
14:05
14:05
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14:05In Episode 4 of Spire Show, Spire Vietnam's Linh and Spire Singapore's Grace tell Marie what they've been up to. Linh talks about the challenges of bringing together Korean businesses with Southeast Asian companies in the information and communications technology (ICT) industry. Grace shares her observations of how Covid-19 hastened the adoption of…
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Spire Sessions Ep11, Food Series: Hawkish about Hawker Culture with KF Seetoh
13:21
13:21
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13:21KF Seetoh shares with Spire his take on the street food culture in Singapore and his thoughts on where it is heading. Seetoh is a food consultant, founder of food court Makansutra and street food expert in Singapore. Watch the Spire Session for his views on what food awards should consider doing during this time of pandemic.…
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Spire Sessions E10, Food Series, MyGroser: Building an Online Grocer
16:27
16:27
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16:27Spire DCEO Japnit Singh speaks with Stephen Francis, CEO of MyGroser, on the essentials of building an online grocery delivery service. Stephen shares the inspiration behind the creation and the timely launch of the service in Malaysia. Japnit and Stephen also discuss the consumer buying trends during the pandemic.…
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Spire Sessions Ep 9, Food Series, Secrets of a “Sereal” Winner: PT Jakarta Sereal
13:52
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13:52We find out that size does matter in this episode of Spire Sessions, when PT Jakarta Sereal’s General Manager, Vijay Singh, explains how the company not just survives Covid, but thrives and has plans to expand. The very reason for the growth of the company is its secret to being a Covid success.By Spire Research and Consulting
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Spire Sessions Ep 8, Food Series, Pakuaty: Chipping away at the Pandemic
11:04
11:04
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11:04Spire DCEO, Japnit Singh, gets insights on how start-up Pakuaty Chips survived the pandemic. Billy Bachtiar, CEO of Pakuaty Chips, explains the changes they have to make and also shares their outlook on consumer trends. It seems that consumers not only want more nutritional snacks, they are also willing to pay more for them.…
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Spire Sessions Ep7: Food Series, Pandemic Vs F&B - The OldTown Story
15:39
15:39
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15:39Spire Deputy CEO Japnit Singh and Dawn Liew, CEO for F&B of OldTown, talk about the F&B sector adapting to the changes and trends brought about by the pandemic. Find out more about how OldTown managed the challenges, and Dawn’s views on the cultural differences in Southeast Asian countries. #spireresearchandconsulting #japnitsingh #spiresingapore #…
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Spire Sessions Ep6: Korea's Silver Industry, Trends & Opportunities
11:25
11:25
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11:25South Korea is becoming a "super-aged" society, fast reaching 20% of the population exceeding age 65. In this episode, Dr Justin Lee, Managing Director of Spire Korea and an expert on Korea's Silver Industry, shares insights on the development and opportunities of the industry. He also reveals the power of South Korea's silver dollar.…
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Spire Sessions Ep5: The Food Industry's Changing Landscape
11:24
11:24
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11:24Spire Deputy CEO, Japnit Singh, shares his observations of how the Food industry has evolved and some key findings of a recent Spire survey of Southeast Asian Food companies. Spire cultivated a strong Food portfolio in the last 20 years. We have also developed new capacities in agriculture and related policies in recent years. This strong portfolio…
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SPIRE SESSIONS Ep4: Introducing Spire MENA
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14:46SPIRE EXPANDS GLOBAL FOOTPRINT WITH DIRECT PRESENCE IN THE MENA REGION. The joint venture, Spire Research & Consulting MENA LLC, will serve the diverse markets in the Middle East and North Africa region, that has a combined population of 578 million. Tarek El Housseiny, a career banker, has been appointed the CEO of Spire Research & Consulting MENA…
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SPIRE SESSIONS Ep3: Part1. Role of UN SDGs for Companies
18:26
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18:26Spire CEO Leon Perera and Sustainability Consultant Nitesh Dullabh discuss the role of the United Nations Sustainable Development Goals (SDG) for companies - what these goals are and what they mean for businesses around the world.By Spire Research and Consulting
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SPIRE SESSIONS Ep3: Part2. Fitting SDGs into companies' corporate mission
18:58
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18:58Spire Sessions episode 3, Part 2 of a 2-part series. Spire CEO Leon Perera and Sustainability Consultant Nitesh Dullabh continue their discussion on the role of UN developed sustainability goals for companies, and how companies can fit Sustainable Development Goals (SDG) into their corporate mission.…
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Spire Sessions Ep2, on Covid boosts Traditional Medicine Sales
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6:07In this Spire Session, Yogi Priyantoro, Advisor of Spire Research and Consulting, explained the rise in demand of traditional herbal medicine in Indonesia. Pak Yogi said that Covid has positively impacted the demand and that it is a good opportunity for this sector to advance in innovation and research as well as expand and export these healing pro…
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Spire Sessions on Market Research Evolution & Relevance
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10:34
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10:34Spire’s CEO and co-founder, Leon Perera, talks about the need for market research and business intelligence. He speaks about changes and challenges brought about by Covid-19, and also shared the pandemic’s impact on interpersonal communication.By Leon Perera
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