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The Secret to More Enrolments (That Doesn’t Cost a Cent)
Manage episode 500086045 series 3578458
What if your new students could bring in your next ones without you lifting a finger?
In this episode, Chantelle and Michelle reveal how a well-designed onboarding system can increase retention, create studio-wide alignment, and spark the kind of referrals that fill your classes.
You’ll learn:
- How a strong onboarding system sets the stage for long-term loyalty
- The 4 core elements of onboarding that actually create real change
- Why referrals happen naturally when students feel seen, safe, and connected
This isn’t just admin. It’s marketing, retention, and culture wrapped into one. If you're ready for more enrolments and fewer headaches, start here.
🎁 Download your free Word-of-Mouth Booster Kit: https://studioevolution.com/onboarding
💡 Join us in The Leap: https://studioevolution.com/leap
📖 Full transcript + blog post: https://studioevolution.com/journal/s4-e3-the-secret-to-more-enrolments-that-doesnt-cost-a-cent/
🎙️ Got a studio challenge you’d love our help with?
Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio!
👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail
💛 Love this episode?
Subscribe, leave a review, and share it with a fellow studio owner!
Chapters
1. Intro: Welcome to Your Studio Podcast (00:00:00)
2. Oopsies & Bruinsma Banter (00:00:34)
3. Why Word of Mouth Still Reigns Supreme (00:01:10)
4. The Problem with Most Referral Strategies (00:02:36)
5. The Studio Secret to Word of Mouth: Onboarding (00:04:04)
6. Why Onboarding Fixes Everything (00:05:41)
7. What Onboarding *Shouldn’t* Be (PDF Handbooks, Anyone?) (00:06:52)
8. Onboarding Fix #1: Communicate Culture with Heart (00:07:35)
9. Onboarding Fix #2: Set Explicit Expectations (Clear is Kind) (00:08:54)
10. Onboarding Fix #3: Prime for Retention from Day One (00:10:55)
11. Onboarding Fix #4: Invite Referrals (Without Bribes) (00:12:14)
12. When to Send the Referral Email (Timing the Sparkle) (00:14:13)
13. Why Onboarding = More Calm, More Enrolments (00:15:01)
14. Free Resource: Done-for-You Onboarding Emails (00:16:06)
15. Final Thoughts: Start Strong, Share Your Heart (00:17:00)
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