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The Real Reason Paid Ads Fail (and How to Make Yours Finally Work)
Manage episode 513759733 series 3578458
Are your Facebook or Instagram ads falling flat — no leads, no enrolments, and no idea why?
You’re not alone. In this episode, Chantelle Bruinsma and Michelle Hunter unpack why paid ads often don’t deliver the results you hoped for — and how to fix it for good.
You’ll discover the simple, soulful marketing shifts that help you attract dream students, reconnect with your studio’s magic, and finally run ads with confidence — knowing they’ll actually work.
✨ In this episode, you’ll learn how to:
- Rebuild your website into an enrolment engine that turns clicks into students
- Craft marketing messages that connect with hearts, not just fill classes
- Simplify your ad strategy so you stop wasting money and start building momentum
After this chat, you’ll have the clarity and confidence to know what to focus on first — and how to make every marketing dollar count.
💡 Join us in The Leap: https://studioevolution.com/leap
📖 Full transcript + blog post: https://studioevolution.com/journal/s4-e4-real-reason-paidads-fail/
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Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio!
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Chapters
1. Welcome & Warm Hellos (00:00:00)
2. The Paid Ads Illusion (00:01:10)
3. The Leaky Bucket Lesson (00:02:30)
4. Standing Out in a Sea of Studios (00:03:10)
5. Finding Your Perfect Match Students (00:04:30)
6. Reigniting Your Passion and Purpose (00:05:45)
7. The Website That Converts (Not Just Informs) (00:07:00)
8. Connection Over Credentials (00:08:30)
9. The Big Ad Mistake (00:10:10)
10. The Homepage Trap (00:11:40)
11. Building a Program Page That Works (00:12:20)
12. Enrolments on Autopilot (00:14:00)
13. Make It Simple, Make It Seamless (00:15:00)
14. The Website as Your Most Powerful Tool (00:16:20)
15. The Nurture Game (00:17:25)
16. Emotion Over Logic (00:18:50)
17. Lead Tracking Made Easy (00:20:20)
18. Are You Ready for Paid Ads? (00:22:00)
19. The Leap from Chaos to Clarity (00:23:25)
30 episodes
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