Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Dave Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Why Your Podcast Website is a Ghost Town: The Truth Hurts
Manage episode 508532500 series 2401170
Content provided by Dave Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Let's dig into the whirlwind of podcasting realities where we chat about how many podcasters seem to think that just slapping a website together is like waving a magic wand for traffic.
The problem is - it’s not.
I mean, if only it were that easy, right? Just like the classic movie 'Field of Dreams' where they thought building the field would bring the players, our podcasters think that creating a website will bring in the listeners.
But no one’s showing up for the party unless you have a plan! So, in this gem of an episode, I break down the nitty-gritty of why traffic doesn’t just magically appear and what you can do to change that sad little narrative. We talk about organic search, SEO, social media engagement, and the importance of having a solid content strategy.
Seriously, your site should be the hub of your podcast universe, not just a lonely outpost in the middle of nowhere. Let’s get those listeners clicking and engaging, and maybe, just maybe, you’ll be one of those success stories we all love to hear about!
Takeaways:
- Just having a website for your podcast won’t magically bring traffic; it’s like expecting pizza to show up just because you ordered it.
- Podcasters often think traffic will come from their website alone, but it’s really a game of SEO and marketing, folks!
- To boost your website traffic, focus on organic search and engage on social media—shocking, I know!
- You need a strategy for your show notes; they shouldn’t read like a robot wrote them, or Google will just yawn.
- Creating valuable content is key; if your show notes make people feel like they’re studying for a test, you’re doing it right!
- Don't forget, Google loves EAT: Expertise, Authoritativeness, and Trustworthiness—because who doesn’t want to be the cool kid on the block?
Links referenced in this episode:
Mentioned in this episode:
Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!
Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
215 episodes
Why Your Podcast Website is a Ghost Town: The Truth Hurts
Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes
Share
Manage episode 508532500 series 2401170
Content provided by Dave Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Let's dig into the whirlwind of podcasting realities where we chat about how many podcasters seem to think that just slapping a website together is like waving a magic wand for traffic.
The problem is - it’s not.
I mean, if only it were that easy, right? Just like the classic movie 'Field of Dreams' where they thought building the field would bring the players, our podcasters think that creating a website will bring in the listeners.
But no one’s showing up for the party unless you have a plan! So, in this gem of an episode, I break down the nitty-gritty of why traffic doesn’t just magically appear and what you can do to change that sad little narrative. We talk about organic search, SEO, social media engagement, and the importance of having a solid content strategy.
Seriously, your site should be the hub of your podcast universe, not just a lonely outpost in the middle of nowhere. Let’s get those listeners clicking and engaging, and maybe, just maybe, you’ll be one of those success stories we all love to hear about!
Takeaways:
- Just having a website for your podcast won’t magically bring traffic; it’s like expecting pizza to show up just because you ordered it.
- Podcasters often think traffic will come from their website alone, but it’s really a game of SEO and marketing, folks!
- To boost your website traffic, focus on organic search and engage on social media—shocking, I know!
- You need a strategy for your show notes; they shouldn’t read like a robot wrote them, or Google will just yawn.
- Creating valuable content is key; if your show notes make people feel like they’re studying for a test, you’re doing it right!
- Don't forget, Google loves EAT: Expertise, Authoritativeness, and Trustworthiness—because who doesn’t want to be the cool kid on the block?
Links referenced in this episode:
Mentioned in this episode:
Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!
Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
215 episodes
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Similar to Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k287
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
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Go offline with the Player FM app!
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