Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Similar to Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Help! My Podcast Needs a Miracle (and a Strategy)
Manage episode 507921543 series 2401170
Content provided by Dave Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
You talked about the promotion. You didn't talk about the content. I'm here to tell you, it's your content. How do I know? Because I've been helping podcaters grow their show. There are two phrases that go back to back .
1. I need help growing my podcast
2. My content is fine.
Then I listen and it takes nine minutes to get to the topic. The episode title starts with "Episode XX" which is a giant waste of space (only your ego cares what number it is).
Ask your audience to share it with a friend. To get them to do that you need to make REMARKABLE content.
Do you have a website where each episode is a post with keywords and SEO focused headings?
Does your website make it easy to follow the show?
Do you have an email list? (which studies have shown helps grow a podcast more than social media). Check out systeme for a free way to get started.
Free Episode Checklist
Take your episode and hold it up against our Remarkable Content Checklist
Now before you think I'm a horrible person. I'm not saying your show is the worst show ever. But we all (myself included) are blind to our own weaknesses. You need a group of friends/listeners who will tell you what you are doing right, and what needs some tweaking.
At 100 downloads per episode that means you have a hallway of classrooms (I was a teacher) filled with people who want to consume your stuff. They would be playing video games, netflix, hulu, radio, kindle, etc but they are taking time to download your show.
In some cases 100 downloads might be AMAZING. Case in point if I did the "Pygmy Pony Show" and had 100 downloads I would be amazed. If I did the "Hey we're all fat" show I would expect more downloads as the potential audience is so big (rimshot)...
so as with all podcast answers, "It depends"
Takeaways:
- Growing your podcast isn't just about marketing; it starts with your content quality.
- If you're stuck at seven downloads a day, maybe your content's just not that riveting.
- Remarkable episodes need both great content and delivery, otherwise, good luck out there!
- Don't start your podcast with chit-chat; nobody cares about your garage work at the start!
- Feedback is crucial; you're blind to your own flaws in your podcasting game.
- Remember, no amount of marketing can save a podcast with just 'meh' content.
Get the podcast growth checklist at podcastconsultant.com/growth
Mentioned In This Episode:
Fix My Podcast Service
Mentioned in this episode:
Dave's Podcast Kitchen - Making Your Favorite Recipes
I'm making your favorite recipes, but I need to know what you love! Come help me shape the show! Click the link below to put it on your calendar (I need you there LIVE).
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
210 episodes
Help! My Podcast Needs a Miracle (and a Strategy)
Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes
Share
Manage episode 507921543 series 2401170
Content provided by Dave Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
You talked about the promotion. You didn't talk about the content. I'm here to tell you, it's your content. How do I know? Because I've been helping podcaters grow their show. There are two phrases that go back to back .
1. I need help growing my podcast
2. My content is fine.
Then I listen and it takes nine minutes to get to the topic. The episode title starts with "Episode XX" which is a giant waste of space (only your ego cares what number it is).
Ask your audience to share it with a friend. To get them to do that you need to make REMARKABLE content.
Do you have a website where each episode is a post with keywords and SEO focused headings?
Does your website make it easy to follow the show?
Do you have an email list? (which studies have shown helps grow a podcast more than social media). Check out systeme for a free way to get started.
Free Episode Checklist
Take your episode and hold it up against our Remarkable Content Checklist
Now before you think I'm a horrible person. I'm not saying your show is the worst show ever. But we all (myself included) are blind to our own weaknesses. You need a group of friends/listeners who will tell you what you are doing right, and what needs some tweaking.
At 100 downloads per episode that means you have a hallway of classrooms (I was a teacher) filled with people who want to consume your stuff. They would be playing video games, netflix, hulu, radio, kindle, etc but they are taking time to download your show.
In some cases 100 downloads might be AMAZING. Case in point if I did the "Pygmy Pony Show" and had 100 downloads I would be amazed. If I did the "Hey we're all fat" show I would expect more downloads as the potential audience is so big (rimshot)...
so as with all podcast answers, "It depends"
Takeaways:
- Growing your podcast isn't just about marketing; it starts with your content quality.
- If you're stuck at seven downloads a day, maybe your content's just not that riveting.
- Remarkable episodes need both great content and delivery, otherwise, good luck out there!
- Don't start your podcast with chit-chat; nobody cares about your garage work at the start!
- Feedback is crucial; you're blind to your own flaws in your podcasting game.
- Remember, no amount of marketing can save a podcast with just 'meh' content.
Get the podcast growth checklist at podcastconsultant.com/growth
Mentioned In This Episode:
Fix My Podcast Service
Mentioned in this episode:
Dave's Podcast Kitchen - Making Your Favorite Recipes
I'm making your favorite recipes, but I need to know what you love! Come help me shape the show! Click the link below to put it on your calendar (I need you there LIVE).
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
210 episodes
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Similar to Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
1
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Intercom
1k474
On The Ticket, you'll hear Intercom's Customer Support team in conversation with the customer service leaders, renowned customer experience thinkers, and influential authors who are shaping the field of customer support. Follow The Ticket to get the weekly episodes and sign up for our twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer service. https://www.intercom.com/blog/newsletter 🏠 www.intercom.com
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
