Most nonfiction authors think they’re “writing a book.”

But the moment you decide to write one… you’ve actually become an intellectual property company.

In this episode, you’ll learn why this mindset shift changes everything about how you publish, market, and monetize your work — especially if you're a coach, consultant, speaker, or thought leader.

This episode breaks down how authors can think bigger, protect their ideas, and treat their book as the gateway to a scalable ecosystem—not a one-off product.

In this episode, you’ll learn:

• Why every nonfiction author is an IP company (whether they realize it or not)
• How to turn your ideas, frameworks, and stories into long-term assets
• What Taylor Swift can teach authors about rights, licensing, and content ownership
• How top authors like Brené Brown, James Clear, and Donald Miller built multi-product ecosystems
• Why “your book is not your business”… your IP strategy is
• How to protect your content in an AI-driven world
• The key questions that help you identify the next asset in your author business

Make your mark as an author.
Learn more about The Author’s Mark — Juxtabook’s 12-month professional publishing experience that helps nonfiction authors go from idea to published platform in 12 months or less.
Juxtabook.com/authorsmark

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join Today

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