Why Amazon Now Prioritizes Outside Traffic And How Authors Can Adapt Their Book Marketing
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If your Amazon rankings have been bouncing around lately or your ads suddenly feel less effective, there’s a reason. Amazon has quietly updated its A9/A10 algorithm, and it’s now heavily prioritizing external traffic from your author platform.
In this episode, we break down what this shift means for nonfiction authors, why outside traffic now matters more than Amazon’s internal discovery, and how to adjust your book marketing strategy so your book stays visible.
You’ll learn:
- What changed in Amazon’s latest algorithm update
- Why Amazon is prioritizing high-intent external traffic
- How LinkedIn, email newsletters, podcasts, and social media impact your ranking
- Why your author platform now matters more than your Amazon page
- How this affects self-published and traditionally published authors
- What nonfiction authors should update right now to stay competitive
Plus: The type of external traffic Amazon rewards the most for nonfiction, business, and self-help authors.
Make your mark as an author.
Learn more about The Author’s Mark — Juxtabook’s 12-month professional publishing experience that helps nonfiction authors go from idea to published platform in 12 months or less.
Juxtabook.com/authorsmark
Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.
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