Many nonfiction authors dream of becoming a “bestselling author,” but the truth is—what most really want isn’t the title. It’s what they believe that title will unlock: more clients, paid speaking opportunities, credibility, and momentum.

In this episode of Your Path to Publish, we’re unpacking the real reasons behind the bestseller obsession—and reframing it into a strategy that actually delivers results. Because the goal isn’t just to hit a list. The goal is to build a book that moves your business and brand forward.

Whether your path is self-publishing, hybrid, or traditional, this episode breaks down the steps to align your book with your long-term goals—so it keeps working for you long after launch week.

You’ll learn:

• Why bestseller status often leads to a dead end—and how to avoid it
• How to reverse engineer your book based on what you want it to do for you
• The four-part framework for building a book that brings real results
• What to do after launch to keep your book generating value

🎧 Tune in to learn how to shift from chasing a title to creating a strategic, sustainable publishing plan.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Join the Author Edge Membership and connect with like-minded authors to learn how to publish your book, build your author brand, and book marketing. Join Today

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