Most nonfiction authors focus on writing and publishing—but overlook one crucial step that can make or break their book marketing efforts: deeply understanding their audience.

In this episode of Your Path to Book Publishing, we break down the three essential things every author must know about their readers to publish and market a successful nonfiction book.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why vague audience definitions (like “first-time managers”) fall flat—and what to do instead
• How to align your book’s content with your readers’ stage of awareness and needs
• Where to find your audience online and offline, and how one author found surprising traction in a forgotten niche

Whether you're self-publishing or going the traditional route, this episode will help you create a sharper, smarter book marketing strategy—starting with the audience that matters most: your readers.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Join the Author Edge Membership and connect with like-minded authors to learn how to publish your book, build your author brand, and book marketing. Join Today

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