What if trust is more than a skill—what if it’s a way of life? How does real trust shape our relationships and legacy? Jerome Myers and Charlie Green explore the essence of trust and why it matters in business and beyond. Charlie, the author of The Trusted Advisor, breaks down the "Trust Equation" and shares how credibility, reliability, intimacy, and self-orientation can transform connections. Hear why he sold his business without a contract, relying on trust alone, and why some professionals naturally earn trust while others struggle.

Join Jerome and Charlie to learn how to build genuine, lasting trust. Listen now for insights you can use in every relationship.

[00:00 - 08:08] - Building a Trusted Advisor

• Trust as Reciprocal: Trust requires risk from both sides
• The Trust Equation: Credibility, Reliability, Intimacy, Self-Orientation
• Focus on Others: Self-orientation can hinder trust

[08:09 - 15:08] - Exploring Intimacy in Trust

• Importance of Intimacy: Crucial for trust-building
• Gender and Trust: Women excel in intimacy scores
• Trusted Professions: Nurses' top trust rankings

[15:09 - 22:16] - Creating and Selling Trusted Advisor Associates

• Genuine Trustworthiness: Focused on real trust over image
• Contract-Free Sale: Sold the business based on trust alone
• Trust-Based Sales: Prioritizing trust over brand

[22:17 - 32:08] - Scaling a Trust-Based Business

• Replicable Model: Built a framework for others to use
• Transitioning Leadership: From “Charlie Show” to a team-based model
• Pricing Strategy: Premium for senior expertise

[32:09 - 39:14] - Reflections on Trust and Legacy

• New Ventures: Launching Breaking Good for storytelling
• Trust in Life: The lasting value of trust
• Parting Advice: Adaptability and staying true to values

Key Quotes:

"Ad agencies don’t create the most enduring brand—it’s built by people who live the values." - Charlie Green

"You can have all the credibility in the world, but without true connection, trust falls short." - Jerome Myers

Connect with Charlie!

Website: https://trustedadvisor.com/

LinkedIn: https://www.linkedin.com/in/charleshgreen/

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