Build trust in business through authentic storytelling The brand blueprint: how to define values and tell your story

Episode 272 (Deevo is based in Charlotte, NC)

In this conversation we explore…

• how to cut through industry noise with a no-fluff branding approach

• why self-discovery is the foundation of personal branding

• the role of trust and experience in building client relationships

• how authentic storytelling creates emotional connections

• why honesty and vulnerability make you relatable

• the importance of aligning your values with your business story

• why branding is more than visuals—it’s every customer touchpoint

• how personal struggles and pain points can strengthen your brand

• why your story won’t resonate with everyone (and that’s a good thing)

• what qualities make someone an ideal client for branding work

-----

About our guest, Deevo Tindal:

Unapologetically Bold – he says what others won’t, and it lands. Personal Brand-First – he helps people build brands rooted in identity, not imitation. No Fluff, All Fire – Real-world experience meets razor-sharp insights you can act on. It’s Not Just a Talk – It’s an experience. One that will shake your audience into clarity.

Ready to learn more or check out his services? Visit https://www.thebrandstoryteller.com/

https://www.linkedin.com/in/fusionphotog/

https://www.instagram.com/deevothebrandstoryteller/

-----

Key Learning Points

• the no-fluff approach means dropping templates and discovering your unique story

• personal branding starts with knowing yourself first, not copying others

• trust is built through intentional client experiences, not just final products

• authentic storytelling connects emotionally and sets you apart

• vulnerability and honesty make your brand relatable

• your values and problem-solving define the heart of your story

• branding is every touchpoint in the customer journey, not just logos or colors

• pain points and struggles can strengthen your story if shared with purpose

• not everyone will resonate with your brand—and that’s okay

• the best clients are purpose-driven, coachable, and ready to share their genius

-----

----more----

Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George

www.SpeechCoachforExecutives.com

https://superiorpresentations.net/

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskills