The podcast about Effective Communication in Business Better communication skills will advance your career and business. Are you ready to enhance your understanding and results from better communication? Listen and learn how to deliver Your Intended Message. Are you willing to cross-examine communication from various perspectives? Would you like to deliver your intended message more effectively? Listen to Your Intended Message to gain a powerful advantage in your ability to convey your messa ...
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George Torok Podcasts
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From Rock Bottom to Millionaire: David Price
34:54
34:54
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34:54Communication, Recovery, and Massive ActionMassive Success Requires Massive Action Episode 285 (David spends his time between Floirda and Puerto Rico) In this conversation with David Price we explore: how a destructive inner narrative keeps people stuck and how to rewrite it why massive change requires massive action how relocating or disrupting ro…
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The Donkey Leadership Mindset Every Leader NeedsFrom "I Don't Know: to Great Leadership Episode 284 (Gary is based in California) In this conversation with Gary Ridge we explore: how humility accelerates learning and strengthens leadership why saying “I don’t know” unlocks collective intelligence what servant leadership looks like in practice insid…
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The Dirty Dozen Words That Destroy Your Message
14:32
14:32
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14:3212 Words and Phrases That Sabotage Your CommunicationCommunication Tips from George Torok Episode 283 In this episode we explore: why vague words prevent listeners from seeing what you mean how double negatives create confusion and weaken your intent where emotional trigger words derail your message how insulting phrases show unintended arrogance w…
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Charisma, Connection & Credibility: Roz Usheroff
34:12
34:12
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34:12Fear, AI & Leadership: How to Stay Human in a Digital WorldThe Truth About Executive Presence Episode 282 (Roz is based in Florida) In this coversation with Roz Usheroff we explore: how authenticity shapes executive presence why emotional intelligence matters more than polish how leaders can support people through AI-driven uncertainty the rise of …
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A Better Way to Drive Change: Jeff Wetherhold
35:11
35:11
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35:11Why Top-Down Change Fails and how leaders can fix itHow to lead change without burning out or losing your team Episode 281 (Jeff is based in Maine) In this conversation with Jeff Wetherhold we explore: why 88% of change initiatives fail and what leaders consistently overlook how treating change as a communication challenge shifts results how ambiva…
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Five Roles Every High-Performing Team Needs: Mark Murphy
33:17
33:17
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33:17Don't force teamwork, harness your team's superpowersGreat teams don't need to be friends Episode 280 (Mark is based in Georgia) In this conversation with Mark Murphy, we explore: why you don’t have to like your teammates to perform well together how forced fun can kill real teamwork the five essential roles that make up every high-performing team …
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Catch People Doing Things Right: Lessons from Ken Blanchard’s Editor Martha Lawrence
36:28
36:28
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36:28Praise in Public, Criticize in PrivateLeadership Lessons with Martha Lawrence Episode 279 ( Martha is based in San Diego, CA) In this conversation with Martha Lawrence, we explore: how the culture of positivity shaped Ken Blanchard’s leadership philosophy why The One Minute Manager changed how organizations lead and communicate how to apply “catch …
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What Nature Teaches About Communication: Hugh Coppen
28:35
28:35
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28:35The Power of Listening—Lessons from Elephants and LionsElephant Wisdom: Be Still, Listen, and Lead Episode 278: (Hugh is based in San Fransico) In this conversation with Hugh Coppen we explore: how animals communicate clearly without words why listening is a survival skill in nature—and in business what elephants and lions can teach us about leader…
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Align Conscious and Subconcsious Intentions: Vince Poscente
36:47
36:47
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36:47Managing Fear and ChaosThe Ant, the Elephant, and the Earthquake Episode 277 (Vince is based in Dallas, Texas) In this conversation with Vince Poscente we explore: how fear operates in both the conscious and subconscious mind why alignment between intention and emotion determines progress the meaning behind “there’s no linear way out of chaos” how …
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Make Your Messages Stick with Brain Glue: James I Bond
39:18
39:18
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39:18Why Logic Doesn’t Sell — and What to Do InsteadBrain Glue: Why Emotion Beats Logic in Business Communication Episode 276 (James is bases in LA, California) In this Conversation we Explore: Why the emotional brain makes 90% of our decisions How rhyme, rhythm, and repetition make ideas memorable The secret power of metaphors and analogies in persuasi…
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To Be a Good Leader, Be a Good Follower: Keith Willis
32:17
32:17
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32:17Feedback First: The Starting Point for Better Sales CoachingListen for What Isn’t Said: The Coaching Skill Most Managers Miss Episode 275 (Keith is based in Philladephia) In this conversation with Keith Willis, we explore: why real coaching starts with clarity, not a barrage of questions how an Army leadership mindset accelerates business coaching …
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Strategy before messaging: Stop “talking to everyone” and start growing: Shay Prosser
32:44
32:44
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32:44Targeted messaging wins: why “market to everybody = market to nobody”Plateaued growth? Check your vision, strategy, and team empowerment Episode 274 (Shay is based in Charlotte NC) In this conversation with Shay Prosser, we explore: why strategy must come before messaging how interviewing customers sharpens language that resonates the danger of “la…
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De-escalate any argument in 90 seconds: Doug Noll
39:11
39:11
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39:11Manage Difficult Conversations & Meetings The 3-step script to calm angry people (ignore words, read feelings, label) Episode 273 (Doug is based in California) In this conversation we explore… https://dougnoll.com/why decisions are emotional and what that means for leadership credibility the 92-second reset protocol that calms intense situations fa…
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No-fluff Approach to Brand Storytelling: Deevo Tindal
32:04
32:04
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32:04Build trust in business through authentic storytellingThe brand blueprint: how to define values and tell your story Episode 272 (Deevo is based in Charlotte, NC) In this conversation we explore… how to cut through industry noise with a no-fluff branding approach why self-discovery is the foundation of personal branding the role of trust and experie…
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Tackle Wicked Challenges with Human Ingenuity: Ken Tencer
30:32
30:32
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30:32Build Innovation Teams That Thrive in AmbiguityHuman Ingenuity: Clever, Inventive and Fearless Thinking Episode 271 (Ken is based in the Greater Toronto Area) In this conversation we explore… why innovation often stalls in organizations the difference between innovation, entrepreneurship, and ingenuity how to measure and manage openness to ambiguit…
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High-Stakes Communication - Crisis or Launch: Angela Betancourt
33:49
33:49
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33:49High-Stakes Communication: Lessons for LeadersFrom Crisis to Product Launch: Mastering High-Stakes Messaging Episode 270 (Angela is based in Massachusetts) In this conversation we explore… why every business needs a crisis communication plan how to identify vulnerabilities and prepare for unexpected risks why proactive preparation is a positive min…
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Sales Success Starts with Mindset: Ashely Beck Cuellar
36:30
36:30
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36:30Cold Calling in 2025: Strategies That Still WorkCombining Emotional Intelligence with Artificial Intelligence Episode 269 (Ashely is based in Indianapolis, Indiana) In this conversation we explore: how AI can serve as a no-cost, personalized sales coach why combining emotional intelligence with artificial intelligence strengthens selling skills the…
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Resourcefulness, Resilience & Collaboration: Mitch Weisburgh
33:38
33:38
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33:38Stop Your Brain from Sabotaging Your Happiness and SuccessMind Shifting for Leaders: Building Teams That Solve Complex Problems Episode 268 (Mitch is based in New York State) In This Conversation We Explore… how cultural values shape communication and decision-making the hidden “lies” that societies accept and how they influence relationships why t…
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Secret to Memorable PresentationsBe Funny without Offending: Self-Deprecating Humor Episode 267 (Danny is based in Denver, Colorado) In this conversation with Danny Brassel we explore: how to instantly connect with your audience using relatability, authority, and purpose why storytelling beats bullet points for memorability and emotional connection…
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Rank Your Network and get on the Starting Lineup: Donnie Boivin
37:49
37:49
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37:49Fix What's Broken with Traditional NetworkingReplace Referrals with Introductions to Build Your Business Episode 266 (Donnie is based in Texas) In this conversation with Donnie Boivin we explore: why the traditional rules of networking fail in the B2B space how to eliminate the pitch and still make meaningful connections how to use LinkedIn QR code…
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Recognize Your Communication Blind Spots: Diana Fritz
36:52
36:52
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36:52Stop Hiding Your Flaws—Use Them to LeadOne-Eyed Wisdom: Using Your Flaws to Connect with Others Episode 265 (Diana is based in Florida) In this conversation with Diana Fritz we explore: how Diana uses her literal blind spot to teach about communication blind spots why vulnerability builds stronger connections in leadership and teams how DISC profil…
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Charisma, The Science of Influence & Connection: Richard Reid
33:52
33:52
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33:52How to Create Psychological Safety in Your TeamFrom Ego to Empathy: Reframing Executive Presence Episode 264 (Richard is based in South Africa) In this conversation with Richard Reid we explore: the true meaning of charisma and why it’s more about how others feel than how you appear the role of psychological safety in building trust, influence, and…
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Agile Communication Creates Competitive Edge: Meaghan Benjamin
36:45
36:45
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36:45Help Your Audience Listen BetterWhy Curiosity Is the Key to Connection and Leadership Episode 263 (Meaghan is based in Chicago) In this conversation with Meaghan Benjamin we explore: The difference between credibility and rapport — and why both matter in leadership. How communication habits are formed and the importance of adapting them. What it me…
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Visual Thinking to Communicate with Clarity: Bill Shander
33:55
33:55
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33:55How to Ask Better Questions Without Saying "Why?"Stakeholder Whispering: Secret to Better Communication Episode 262 (Bill is based in New Mexico) In this conversation with Bill Shander we explore: How to uncover what your stakeholders really need—beyond what they ask for Why your first idea is often just an automated response How to apply the Socra…
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Personal Branding for the CEO: Alan McClaren
39:26
39:26
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39:26How Video Builds Trust and Your Bottom LineHow CEOs can Build Authentic Person Brands that Attract Opportunity Episode 261 (Alan is based in Oakville, Ontario) In this conversation with Alan McClaren we explore: the power of authentic personal branding for CEOs and business leaders how a Brand DNA session transforms fear into clarity and confidence…
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Instead of Call-to-Action Do thisInside-Out vs. Outside-In Marketing Episode 260 (James is based in California) In this conversation with James Hipkin we explore: The difference between inside-out and outside-in marketing—and why it matters. Why empathy is a marketer’s most powerful asset. How to design a website that confirms, not converts. The fa…
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Networking Success. Build Relationships that Count: Michael Forman
32:26
32:26
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32:26Networking for Introverts: Break the Ice ConfidentlyTransform your Networking Mindset from Sales to Service Episode 259 (Michael is based near Atlanta) In this conversation we explore: Why networking should focus on giving rather than receiving. How to build trust through active listening. The FORM method to start conversations naturally. How to pr…
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How to Sound More Trustworthy: Tina Dietz
33:56
33:56
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33:56Vocal Confidence: The Hidden Key to LeadershipVoice Training Tips for Team Leaders and Executives Episode 258 (Tina is based in Florida) In this conversation we explore… …why voice pitch influences leadership credibility and income. …how vocal qualities like tempo and sonority affect trust. …the cultural biases and perceptions surrounding vocal fry…
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Why Traditional Mentorship Fails in Today’s Workforce: Summer Watson
31:22
31:22
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31:22How to Create a Sense of Belonging at WorkRetain Talent and Boost Innovation with Cross-Generational Mentoring Episode 257 (Summer is based in Washington DC) In this conversation we explore… Why traditional mentorship models are no longer effective in today’s multigenerational workforce How a horizontal mentorship model fosters mutual respect and l…
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Culture is the #1 Competitive Advantage: Mike Kerr
40:49
40:49
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40:49Stop Outsourcing Culture to HRFrom Toxic to Terrific: Small moments create big shifts Episode 256 (Mike is based in Canmore, Alberta) ---- In this conversation we explore: The difference between workplace culture and humor—and how humor supports culture. Why culture is a company’s number one competitive advantage. The visible and invisible signs of…
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Podcasting vs. Radio: Carl Richards Explains the Big ShiftThe Secrets to Sound Bites: Make Your Message Memorable Episode 255 (Carl is based in Gananoque, Ontario) ----- In this conversation, we explore: The evolution from radio to podcasting—what changed, what remained. The core differences between scheduled radio and on-demand podcasting. Why def…
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Why Profitable Companies Go Broke: David Safeer
36:17
36:17
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36:17Accounting Myths That Sink Small BusinessesHow to Forecast Cash Flow and Stop Guessing Episode 254 (David is based in Salt Lake City, Utah) ----- In this conversation we explore… Why traditional accounting fails to protect small businesses. How cash flow differs from accounting and why it matters more. The danger of relying on profit and loss state…
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Personal Branding for Executives: Lesley Everett
32:12
32:12
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32:12Executive Branding: It's More than a LogoBuild Your Leadership Brand from the Inside Out Episode 253 (Lesley is based in Monterey, California) ---- In this conversation, we explore… …why executive branding goes far beyond personal image or a logo. …how to define what you want to be known for—and why that matters. …why an integrated branding approac…
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How to Sell Outcomes, Not Services: Robin Waite
36:08
36:08
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36:08The Emotional Secret to Better Sales ConversationsWhy Raising Your Prices Could Be the Fastest Way to Grow Your Business Episode 252 (Robin is based in the UK) ----- In this conversation, we explore: Why so many business owners undercharge—and how to fix it How fear of rejection limits pricing and profitability The fastest path to growing your busi…
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How to Cope with Digital Overwhelm without Quitting Your Job: Craig Mattson
33:21
33:21
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33:21How to stay sane in a noisy worldInstead of digital minimalism consider this alternative Episode 251 (Craig is based in Grand Rapids Michigan) ----- In this conversation with Craig Mattson we explore: Why acknowledging digital overwhelm is the first step toward healthier communication. The limitations of digital minimalism and the need for digital …
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Rethink your LinkedIn Strategy: Daniel Alfon
32:16
32:16
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32:16Common Linkedin mistakes you can avoidBuild a Linkedin Network that generates revenue Episode 250 (Daniel is based in Israel) ----- In this conversation, we explore… Why your personal LinkedIn profile is more valuable than your company page The truth about connection quantity vs. quality How to turn LinkedIn invitations into sales conversations Why…
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What is the mindset of your audience? Saffana Monajed
34:37
34:37
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34:37Identify the core truth of your marketing messageAvoiding Confirmation Bias in Your Messaging Episode 249 (Saffana is based in London, England) ----- In this conversation we explore… How audience mindset shapes effective copywriting Discovering your brand’s core truth Using timing strategically to enhance marketing results The hidden influence of c…
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The Science vs. Art of Marketing: Ethan Decker
32:47
32:47
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32:47The Myth of Brand LoyaltyHerd, Habit, Hassle: The Science Behind Consumer Behavior Episode 248 (Ethan is based in Boulder, Colorado) ----- In this conversation we explore: The science behind consumer behavior and brand growth. Why brand loyalty is often misunderstood and overrated. How frequency of purchase correlates directly with customer numbers…
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Communication Lessons from Cancer Survivor: Deb Krier
32:06
32:06
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32:06What to Say (and Not Say) to Someone Facing a Health CrisisNavigating Tough Conversations: Lessons from a Cancer Warrior Episode 246 (Deb is based in Atlanta, Georgia In this conversation we explore: How to communicate effectively during a personal crisis The challenges of sharing personal health struggles with others Why specificity in communicati…
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The Buyer Journey for Technology: Rick McCutcheon
34:28
34:28
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34:28Selling Digital Solutions: Lessons for Microsoft Partners Episode 245 (Rick is based in the Toronto area) In this conversation we explore: How the buyer journey has changed – Why modern buyers are 80-90% through the process before engaging with sales. The importance of adapting sales presentations – How to tailor messaging for Microsoft, ISVs, SI p…
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Holistic Digital Marketing that Works: George Arabian
33:12
33:12
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33:12Beyond SEO: The Seven Stages of Marketing SuccessHow Perception Shapes Marketing (More Than Facts Do) Episode 244 (George is based in the Toronto area) In this conversation we explore: The concept of holistic digital marketing and how it differs from traditional marketing approaches. The seven stages of the customer journey and why businesses shoul…
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Sound and Look more Confident: Tim Newman
28:33
28:33
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28:33Breaking the Fear of JudgmentOvercoming the Fear of Public Speaking: Baby Steps to Confidence Episode 243 (Tim is based in Hilton Head, South Carolina) In this conversation we explore: The Root of Public Speaking Fear – Understanding why the fear of judgment holds so many back. How to Overcome Stage Fright – Proven techniques for managing nervousne…
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Fixing Toxic Leadership: How to Coach Difficult Leaders Back on TrackLeadership Challenges: When High Performers Push People Away Episode 242 ( Dotty is based in Milwaukee. Repeat of episode 192) In this conversation we explore: The challenges of leadership development – Why some leaders struggle despite their experience. How organizations decide w…
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How to Make Authentic Business Videos: Pat Taggart: Pat Taggart
36:04
36:04
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36:04Overcoming camera anxiety to boost confidenceWhy corporate videos fail: The Power of Unscripted Content Episode 241 (Pat is based in Philadelphia) In this conversation, we explore..." The Pitfalls of Traditional Corporate Videos – Why scripted corporate videos often fail to connect with audiences. The Power of Unscripted Content – How authentic sto…
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Secrets of High Performers: Chad E. Cooper
42:41
42:41
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42:41Why do billionaires need coaching and how does that help you?Mastering Force vs. Generative Energy Episode 240 (Chad is based in Florida) In this conversation with Chad E. Cooper we explore: The distinction between serving and selling, especially when working with high performers like billionaires and Olympians. The connection between spiritual gro…
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Drive Innovation with Conflict: Vanessa Thompson
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34:04
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34:04How diversity of thought drives breakthrough ideasThe role of effective communication in innovation Episode 239 (Vanessa is based in California) In this conversation with Vanessa Thompson we explore: Why conflict is a natural and necessary part of the innovation process. How a shared vision can align and inspire diverse teams. The role of small, ta…
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Boost your brand as a podcast guest: Noemi Beres
36:39
36:39
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36:39Build your brand and authority with podcast guestingBe a podcast guest to boost your career and business Episode 238 (Noemi is based in Cyprus) In this conversation with Noemi Beres we explore: The Growing Value of Podcast Guesting: Why it’s a powerful long-term strategy for building your brand and authority. Crafting a Memorable Story: Tips to eff…
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Why Language is Behavior: George J. Rivera
27:11
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27:11Overcoming Fear and Anxiety in Leadership CommunicationHow to Self-Soothe Before Difficult Conversations Episode #237 (George is based in New York City) In this conversation with George J. Rivera we explore: The deeper meaning of behavior and communication, and why understanding the 'why' is essential for meaningful interactions. How to handle diff…
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Mindset and Mastery for successHow to get started on your path Episode 236 (Junaid is based in Virginia) In this conversation with Junaid Ahmed we explore: 1. The essence of the million-dollar mindset and how to cultivate it. 2. Breaking large goals into manageable, actionable steps. 3. How to build a professional-grade home studio on a budget. 4. …
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Mastering Soft Skills for Tech Professionals: Evgeniy Kharam
37:23
37:23
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37:23The Art of Explaining Complex Ideas with EaseCommunicating Tech to Non-Tech Audiences Episode 235 (Evgeniy is based in Toronto, Canada) In this conversation, we explore: The importance of breaking down technical jargon into relatable concepts. How soft skills can elevate technical professionals' success. Why feedback and audience awareness are esse…
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