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Ep5: Steve Turney on vulnerability and marketing that connects
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Vulnerability and marketing that connect are at the core of this inspiring conversation with Steve Turney, executive director of the Mental Health Marketing Conference. In Episode 5 of Your Group Practice, Dan King explores how Steve has reimagined event production to focus on connection, humanity, and authenticity. Steve shares his philosophy of creating events that “feed the mind, fill the heart, and fuel connections,” explaining how conferences can go beyond overwhelming content to offer transformative experiences. He emphasizes the importance of vulnerability in networking, demonstrating how openness can flatten hierarchies, deepen collaboration, and build trust.
Listeners will gain valuable insights into:
• Why balancing knowledge sharing with emotional resonance matters
• How vulnerability can strengthen partnerships in behavioral health
• Marketing as a genuine competitive advantage for group practice owners
• The role of storytelling in engaging clients and communities
• Practical strategies for positioning, branding, and email marketing
Steve also reflects on lessons from his own journey, including a silent retreat that reshaped his outlook on leadership, and how classical wisdom continues to guide his work in mental health marketing today.
For group practice owners, this episode highlights why vulnerability is not a weakness but a powerful leadership tool — and how marketing that connects can transform not only your business but also the lives of those you serve.
Transform Your Group Practice
Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time.
- Subscribe and listen to more episodes: https://yourgrouppractice.com/
- Want to be a guest? Reach out: [email protected]
About the Host
Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.
- LinkedIn: linkedin.com/in/danmking
- Website: firesidestrategic.com
Chapters
1. Ep5: Steve Turney on vulnerability and marketing that connects (00:00:00)
2. Welcome to the Podcast (00:00:54)
3. A New Approach to Conferences (00:02:01)
4. Creating Emotional Connections (00:04:21)
5. The Importance of Humanity (00:06:17)
6. Insights from the Coronado Conference (00:07:44)
7. Partnership Building in Behavioral Health (00:09:27)
8. The Power of Vulnerability (00:13:28)
9. Flattening Hierarchies at MHM (00:16:37)
10. Marketing as a Competitive Advantage (00:17:38)
11. Learning from the Classics (00:22:10)
12. Personal Passions Beyond Work (00:23:33)
18 episodes
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