Ep5: Steve Turney on Vulnerability and Marketing that Connects
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In this episode, we explore how to create engaging mental health conferences with Steve Turney, the founder of the Mental Health Marketing Conference. Steve shares his philosophy of balancing rich content with genuine connection, explaining why vulnerability and unexpected moments can transform a professional event into a lasting memory. We discuss storytelling as a tool for breaking down hierarchies, how marketing can serve communities more meaningfully, and why empathy belongs at the center of every experience. Whether you’re a group practice owner or an event organizer, you’ll find insights to inspire your work.
Transform Your Group Practice
Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time.
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About the Host
Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.
- LinkedIn: linkedin.com/in/danmking
- Website: firesidestrategic.com
Chapters
1. Ep5: Steve Turney on Vulnerability and Marketing that Connects (00:00:00)
2. Welcome to the Podcast (00:00:54)
3. A New Approach to Conferences (00:02:01)
4. Creating Emotional Connections (00:04:21)
5. The Importance of Humanity (00:06:17)
6. Insights from the Coronado Conference (00:07:44)
7. Partnership Building in Behavioral Health (00:09:27)
8. The Power of Vulnerability (00:13:28)
9. Flattening Hierarchies at MHM (00:16:37)
10. Marketing as a Competitive Advantage (00:17:38)
11. Learning from the Classics (00:22:10)
12. Personal Passions Beyond Work (00:23:33)
7 episodes