In this episode of the Your Dream Business Podcast, I chatted with Hannah Isted from HI Communications all about why being consistent with your marketing really matters. We compared it to gardening—if you put in regular time and care, you’ll see long-term growth. Hannah, who created the 'Best 90 Days Ever' marketing program, shared how to break your marketing into smaller, doable steps so it doesn’t feel so overwhelming. We also talked about the value of keeping things simple, doing things over and over, and making marketing part of your everyday routine. If you run a course, membership, or coaching business, there’s lots of helpful stuff in here for staying visible and on top of your marketing game.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. Consistency builds momentum – Just like gardening, regular and steady marketing efforts lead to long-term results, even if progress feels slow at first.
2. Keep it simple and doable – Breaking your marketing into small, manageable tasks helps you stay consistent without getting overwhelmed.
3. Repetition works – Repeating your message and showing up daily helps keep you top of mind for your audience, which is crucial for growth

If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Hannah Isted on Instagram, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook

Transcript

Teresa: As membership owners, course creators and coaches, we know that we need to market our business. If we are not visible, if people don't know we exist, they are never going to be able to buy from us. So that saying, if you build it, they will come just straight up is not true. Also, I like to liken marketing to gardening. You know, I'm a big fan, but when we garden, we have to get all the things we need to give that plant the most success it can have. We need to water it. We need to plant it in the right things. We need to give it the feed. We need to do all this stuff in good faith that one day my tomato plant is going to give me an abundance of tomatoes and. We have to do it. If we didn't do all that work, we have no hope of ever getting those tomatoes, but we do it in good faith that it's going to happen, and we have to quietly wait for months and months and months and months for that day that it finally pays off. And that is what marketing your business is like. We have got to sow the seeds, do the thing, give it the water. Constantly and one day that will pay off. When we think that we do something today and tomorrow we're gonna get a sale. It just isn't true. But how do you show up consistently? Because that consistency is important and is key to really making sure that your marketing is doing what you need it to do. Today I talk to Hannah Ice. That who has a great way of breaking down marketing of your business, that it's simple, it's not overwhelming, and it doesn't take you very long if you are struggling to show up consistently and put you and your business out there, this episode is for you. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, [00:02:00] but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath Wareing as always, okay. Today we have an interview with the very lovely Hannah Isted. Hannah came into my world a while back now, she was actually introduced to me through someone else I know, and she actually ended up speaking at the summit when I did my summit back in 2024. No. Yes. 2024. Couldn't remember what year it was then. Hannah is the founder of HI Communications supporting small [00:03:00] business owners with their marketing. She is an author of the Best 90 Days Ever book, a marketing membership, and she shares quick and daily prompts that shows businesses how to promote what they do in just 10 minutes a day to make it simple and easy and fun. She's worked with hundreds of business owners helping them to increase their online presence through her membership courses and workshops. In her email, newsletter and podcast, the Social Sunday, she shares marketing advice to help product and service-based businesses get out their own way and constantly promote themselves. This conversation was really timely. As you might know, if you've been a longtime listener, I used to have someone do my social media for me and that stopped, and I've been doing it ever since. And I laugh 'cause I'm doing it terribly. My long-term plan for the business is to bring someone back to help me with content, where basically I create all the stuff and then they just. Make it look great and put it out and do all that, but I [00:04:00] can get really stuck in my own way of what am I meant to put out? What's kind of things can I talk about? You know, the wild thing about all of us is that we have no shortage of content, right? Like the conversations today at the point I'm recording this, I actually have something like six calls, I think today, and two of them. Two of them are coaching calls. One of them is a training session I'm doing. One of them is a podcast interview I'm doing like, I have no shortage of content that I can put out to the world. I talk constantly. There are so many things I can talk about. I have, and I say this on the podcast, I have an entire program full of really cool stuff. Yet when it comes to sitting down and putting together a post for social media or maybe coming up with a podcast episode or writing an email, I can really get in my own way and get stuck and struggle to think of what to say and do. So today's episode is [00:05:00] brilliant. If you are feeling like that, if you are feeling the overwhelm of what we should be creating, if you are struggling to know what to do first, this is exactly what Hannah teaches and how Hannah approaches it. We talk about all things batching. You know, I'm a big fan of batching. That's a good way of getting stuff done. We talk about how to actually post something when you are overthinking it, because I think sometimes as well, we have this need to want to be creative or to create the post that goes viral or to get a message really right and clear in an email that actually it just paralyzes us from doing anything. So. We talk about this, we talk about how to get going if you're feeling a bit stuck, and how to break up your marketing so it's not as big and overwhelming and as difficult as it might feel when you first start looking at it. And as we know, we have to market our businesses. We have to be telling people what we do and why we do it and selling. And [00:06:00] also this is something that Hannah has done consistently. So how has she managed to do that? We cover off all of these things. I think you're going to come away with lots of great ideas, some motivation to get going, and some clear ways in which you can break down your own marketing. I hope you enjoy today's episode. Without further ado, here is the lovely Hannah. Hannah, welcome to the podcast. Hannah: Hello. Thank you so much for having me. Teresa: My pleasure. So before this episode, I went down a rabbit hole of looking at your content, and I have a question to ask. Do you post every day? Hannah: Oh, I do something for my business every single day. So it is not always a post. It could be an email, it could be something else like pitching, but I do do something for my business every single day. Teresa: Because one of the posts that you did, is that what you had learned from showing up for 1,200 and something consistently, and it just blew my mind. [00:07:00] I am always in awe of people who consistently show up because this stuff is hard. So I want to start there. How, how are you consistently showing up? Not running out of ideas, not getting fatigued, not feeling like overwhelmed by it all? How do you consistently show up? Hannah: I think the main thing is that I pick the easiest option. So if I'm tired and you know, if I am in that place where I don't have many ideas, then I will just pick whatever feels easy. So whether that's a B-roll video with a little bit of text over the top, you know, a hook, maybe it's repurposing something that I've shared before. You know, I always have this library of content that I can use and go back to whenever I need to. So. I just try and make it as easy as possible, and I kind of know throughout the year when I'm going to have those moments. So, you know, like Christmas period, I'm busy, I'm outta shopping, doing all this stuff. So [00:08:00] I always try and make sure that I've got the stuff there, so I'm prepared ahead of time. So I think it's a little bit of preparation. Picking the easiest thing. And then, I dunno if you saw my reel this morning, but it's the stubbornness of I'm gonna just keep showing up because that's, that's my only option here. Teresa: See, this is the thing. I look at your content, and mainly my content is filled with gardening stuff. So the fact when I even see someone's marketing content is, is impressive. Um, but yours is always like, every time I look at yours, I'm like, oh, I should do that. Oh, I should do that. Or, that's a great post idea. And it just feels like you are coming out with great stuff all the time. Hannah: Thank you. Oh, that's nice. I do think I have trained my brain to think in that way. I think in a post, even the other day, I went and picked up some frogs from my neighbor, from our port, and I have a reel about that ready to go. I've turned that into a marketing lesson because [00:09:00] my brain just now thinks right. How can I connect this part of my everyday life to something that I'm trying to share? Within my business. And I think once you can start doing that, and I see you doing that as well. Like I've seen you do that with the gardening stuff. It just makes it so much easier then, because the thing is, there's loads of stuff that we are doing each day that we don't necessarily think is that interesting, but it's those things that. Connect our audience to us, so if we can share them and then also find a way to link that to our business, that is the way to like consistently share content because it's gonna be so much easier because you're gonna be looking at your seeds, I'm gonna be looking at my frogs and like, you know, I'm gonna be cleaning my house or folding my clothes. All of this stuff that we do naturally, maybe not naturally actually. All of this stuff we have to do. That can become part of our content as well. Teresa: Are you constantly filming stuff? Because that in itself, like I've had this little, you [00:10:00] know, tiny thought of one day being a YouTuber to do with growing vegetables and raising animals and all this stuff. Is that right? Hannah: Love that. Teresa: And, and we watch a lot of YouTube and all my husband and I ever talk about is, that's a shot. They've moved the camera, they've done that. Like, this stuff is hard. So yes, I know you're not filming YouTube, but. Like how much are you constantly filming? Hannah: Not a lot, and actually that is what stops me from maybe doing more on TikTok and things because we have been having the same conversation. Me and my husband, I really want to do like a TikTok series and I just can't figure out how to make it work for the time that I have and. Yeah, the amount that I want to film my business and my life, because I just reuse and repurpose stuff all of the time. So, you know, my Halloween pictures are the same. My Christmas content is generally the same. I have videos of the sea. You know, the videos that I post this summer are probably [00:11:00] not gonna be from this summer. Because the sea is the sea, the C looks the same every year. Yeah. So I think once you have that, that stuff there that you can reuse and repurpose. You don't need to be filming things all the time because if you watch, I think maybe not for YouTube, I think that is different. But if you watch a lot of reels, if you watch a lot of TikTok, there's so much filler B-roll content in there. You don't need to keep filming that. Just reuse it. Reuse something that you already have. Teresa: Yeah. And what about the whole, 'cause the other thing that stops me is I don't look right as in I need to do my face and my hair and my makeup and my everything and like, you know, so are you batching B roll or batching content? Hannah: Yeah, when I've got my hair and my makeup done. A hundred percent. And you know, there are things like when I, I remember when I unpackaged the book and that's like a piece of content that I'll reuse. I didn't have my hair done and I hadn't, my roots are showing I like, hadn't combed my [00:12:00] hair or anything. And I look at that now and I'm like, oh, I wish I'd just done just spiced up a little bit more. 'cause I knew I'd be repurposing that. But yeah, I think if you. Batching is the best way to do a lot of marketing tasks regardless. So if you don't want to film until you've got your makeup on, your hair's done, you've got a couple of outfit changes, then wait until a day when you can do that. But prepare for that time. So have that list of things ready to go. Have the shots that you are gonna be filming. Have a little bit of the script written out, and then you are. Gonna get more done in that time period. And I think the same goes for like emails. You know, the same goes for writing captions, even just deciding hooks and things like that. Do it in one go so that you are not just like doing little bits every now and again 'cause it's just gonna feel chaotic. Really? Teresa: Yeah. I have to say with the email thing, that is something I do. So when I, when I record episodes, so Mondays we [00:13:00] email about the. Podcast. And then on Thursdays it's another email and when we record the episodes, when I'm doing the rest of the stuff that goes around it. So obviously after this I'll do the intro. I'll then record the hook as to why people should listen to this episode, and then I will go and. Start to write that email. Yeah. Because it all fits together, so it's really easy to do, but also when I'm writing normal emails, I will batch them together because when I'm in that kind of flow of stuff, it's easy to do. And this is the funny thing, like I've just been creating, I have a program called Grow Launch Sale, and basically it's about exactly what it says in the tin, how to grow your audience, launch your online product and sell it, and. Within the program, I have lots of different modules, and I've just recorded this morning, actually the bonus, as in a bonus blueprint, how to create bonuses for a launch, and the science behind them and the psychology behind them. And how many should [00:14:00] you have and how much should they be and when should you time them? And what's the difference between an early bird bonus and a fast acting bonus? And like. And this is the thing, right? I've just recorded a whole module four lessons on how to do a bonus. Like we are not sure of any content are we? Hannah: No, there's so much there. And also I think one of the things that you just said, which is a really good tip, is that if you do emails on a Monday about the podcast, you are basically deciding your next 52 emails. Because you, if you're doing one a week, like you're gonna have those already decided. So if you can then also set that aside for your content as well. So whether it's like every, the first day of every month, I'm going to do my ins and my outs, or my goals and my lessons. You know, have a post that you do. First of every month, maybe have something that you do on a Friday. That's a format. And you don't have to say, here's my Friday post. I do every [00:15:00] Friday. Teresa: Yeah. That was a really, really old school thing. Like Wednesday we Monday motivation or but to hate Hannah: Throw about Thursday. All of that. . It doesn't have to spelt out, but it's for you to know. On a Friday, I'm gonna do a single graphic image and my caption is going to be, you know, a post that has the call to action to join my email list. Mentally, you are giving yourself less options and then, you know, it's, it's way easier to decide what to talk about. And I think the same goes for like what you were just talking about with the bonus content. You've now narrowed it down, so you've now got that block of stuff that you can talk about. Pick from that. Just choose from that. You don't need to have anything else now. You don't need to come up with any new ideas. You've got four modules full of content now you just use that. So it's like narrowing down the things that you are gonna talk about. Teresa: I think as well, I think obviously one of the things you said straight away is like the easy, simple option and also the, the form formulaic couldn't get my words out.. Format of [00:16:00]...