In this episode of Your Dream Business Podcast, I’m letting you right into the backstage of my recent launch for the Grow Launch Sell program. I share what went on in the bootcamp and masterclasses I ran, and I walk you through both the wins and the challenges I faced. I also break down the numbers — from ad spend to email stats to conversion rates — so you see the full picture of how the launch performed. More than anything, I want you to see how I’m treating each launch as a learning opportunity. I talk about what I’m going to keep, what I’ll change next time, and why I believe in leaning into personal sales calls, leveraging current members, and scaling ad investment when the time’s right.

What You’ll Hear

• How I designed my bootcamp + masterclass strategy
• The marketing and promotional tactics I used to drive attention
• The raw numbers - ad spend, opens and click rates, conversions, and more
• What surprised me (for better or worse), and what I’m going to adjust next time
• Why I believe sales calls and involving my existing members are powerful tools
• My plan for increasing ad budgets and refining strategy in future launches

Key Insights I Want You to Walk Away With

• Transparency builds trust. Sharing your struggles and lessons alongside wins makes your business more human.
• Metrics are your anchor. Knowing how much you spent, what converted, what didn’t — it all matters.
• Constant iteration. Every launch is an experiment. I’m always refining and improving.
• Human connection still wins. I’ve seen firsthand how sales calls and having current members talk about their experience make a difference.
• Strategic scaling. I’m careful about how and when to increase ad spend — but I don’t shy away from it when the data supports it.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Check Hannah Isted on Website FREE Webinar Blueprint Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook

Transcript

Do you ever wish that you could see behind the scenes of someone else's launch, where you pull the curtains back and you find out what they did, what worked, what didn't work, what their numbers were like, what they spent on ads? That is exactly what I'm going to be sharing with you today. The launch I did back in August for the Grow Launch Sell program. I did a bootcamp and master classes, and today I'm taking you through what I did and I'm sharing with you all the details. I'm also sharing the things that went really well that I'll do again. The three things that I will do different in the next launch that I do. Hello and welcome back to another episode of the Your Dream Business Podcast. In today's episode, I thought I would give you a behind the scenes look at my latest launch. One of the things I've been thinking a lot about, and I've been watching a lot of content and I've been to some events, is the fact of. Showing up as real as possible, and I always pride myself on that. If you're new to me, if this is the first episode you're listening to, then I really do pride myself as being authentic, as being honest and giving people a very honest view of what it's like [00:02:00] to be in the online business. And I recently did two sessions. I did a session in someone else's group, and it was a session called something like Behind the Scenes of a Six Figure Business. I took 'em through everything, including like what I turn over, what expenses I have, what systems I use, what my team looks like, what I sell, what I make money with, and that was really awesome and I got really good feedback from that. And it was within someone's private group, so I was happy to do that, but it wasn't my group. Then the next day I did a session in my group to my people where I talked about the full debrief of this launch that I'm going to talk to you about. Now, they got a much more in-depth debrief and they got numbers like literally how many people bought, how many people signed up, how many people engaged, like they got all the numbers, all the percentages, all the things. Now, I'm not going to be as vulnerable as that on the podcast, but I am gonna [00:03:00] give you lots and lots of good stuff. So I'm gonna talk you through kind of what the launch was and what kind of the percentages of things were and, and then I'm gonna share with you what really worked well and I'm gonna share with you what didn't work so well and what I'm gonna change for the next one, because one of the things that I talk about and I want you to know is that. First off, let's be honest. Launching is hard work. I am not gonna pretend otherwise. It takes a lot of energy. There's a lot of moving parts, and when you do a big launch like I did for this one, it's a lot of work. I was exhausted at the end of it. But the reason we are willing to do that hard work is because then we have all the assets to rinse and repeat and do again. I will be using this launch. Pretty much in its entirety, I'll be making tweaks and you are gonna hear about the tweaks I'm gonna be making. 'cause I'm gonna tell you, but I will be using this launch again. So this isn't a [00:04:00] one and done. This isn't like, you know, I just created this campaign to launch the Grow Launch Sell program. When I say launch, I just wanna make it really, really clear, and I know I've said this a few times, but I just wanna make sure that we're on the same page. In the online space. A launch is a marketing campaign. That's all it is. We're not launching something for the first time, although obviously you do call that a launch. When I talk about launching, launching your online offers, it's just a marketing campaign. But basically I will use all the stuff I did in this last marketing campaign and I'll be using it again. So even though it's a lot of work, it's absolutely worth doing the work because I've got it and I can learn from it. And I can do the thing again. So let me start by telling you what my launch was. So I did a bootcamp, a five day bootcamp, which actually I spanned over two weeks. And the reason I span it over two weeks. So I did I think two days the first week and three days the next week. And the reason I don't do five consecutive [00:05:00] days is because I overdeliver, okay? And I joke that I'm a little bit like a fire hose and I to your face. Like I give you a whole lot of stuff and to have me show up and give you that level over five days consecutively, they would be absolutely flawed and exhausted. And so would I, I put a lot of energy into it. I put a lot of my, I when I put everything into it. So for me. The five days, having them over two weeks feels so much better. Okay, so I had the bootcamp for five days, and then immediately after the bootcamp I had two standalone master classes. I've never done that before. I've never had, I've either done master classes. Or I've done a bootcamp or a challenge or an open house. And the webinar, the masterclass is technically the last session. Now this is where it gets a bit confusing, but basically I teach how to do webinars and [00:06:00] some people will go, I don't wanna do webinars, I use challenges. But at some point you all go to go into the sale. And that is basically a webinar. So normally I would've just offered the bootcamp and the masterclass for the bootcamp would've just happened to the bootcamp people. This time I went from promoting the bootcamp to the minute we stopped talking about the bootcamp. I immediately promoted the masterclass and I had two standalone masterclasses, which were the same. And I didn't offer replays. This was the first time I didn't offer replays. So so much of this was a test. I'd never done the standalone master classes. I'd never done this particular bootcamp. I had never offered no replays. This whole thing, all I kept telling myself, and what I recommend you do if you're launching is everything's a test. Everything's a test. Let me give you the dates. So I started promoting the bootcamp on Monday, the 28th of July, and I stopped promoting the bootcamp on Wednesday, the 13th of July, sorry, not July, August. [00:07:00] The bootcamp started on Wednesday the 13th, so I literally promoted it to the date started, and it ended on Thursday the 21st. The master classes were from, one was on Thursday, the 21st, so basically the same day as the end of the bootcamp. So I technically did two master classes that day, and then the next one was on Tuesday, the 26th of August. The sale of both the bootcamp and the masterclass was my Grow Launch Sell program. The promotion for the masterclass started on the 13th of August, and bearing in mind. It was less than a week because the first master class was on Thursday the 21st. This is the shortest period I've ever promoted a master class, and that definitely reflected in my numbers. The other thing that I want you to know is I was doing this in August, and August typically is not a month I would recommend that you do a launch. [00:08:00] Why did I do mine in August? Well, I did it in August because I'm trying to catch people who are launching in September. And I wanted to basically try and get them in and help them before they did their launch in September. Like I said, it was a test. It was something for me to try out, and we are trying to take all of that into consideration when we are looking at our numbers. So let's talk about the marketing that I did. I used ads, and I mentioned this because I used very little budget for ads. I think if you are used to looking at big, massive launches, you will see them spending thousands, and I didn't at all. In fact, I only spent, I think I spent less than 200 pounds, just less than 200 pounds, which is nothing. But the ads were super effective. The one thing I should mention is the bootcamp is paid and the master classes were free. The bootcamp was 37 or 39 pounds, sorry, can't remember off the top of my head. 39 pounds for the standard level, and it was 79 [00:09:00] pounds for the VIP. What was super interesting was over 50% of people bought the VIP. That is unheard of to have that higher percentage by the VIP. One of the things, I don't know for sure, but I'm gonna use my gut, is why I had such a high percentage by the VIP and my gut would say because of the fact that they had longer to watch the replay and they had additional sessions, there was a number of people who bought who said, I can't attend live. The idea was people attend live. That's what I wanted, but I knew those two weeks of August are very popular weeks, especially in the UK to take leave. And not only that, the day before my last masterclass was a bank holiday here in the UK. All of that would've had a big effect. Okay. Anyway, I digress. But I ran ads. I ran ads to the bootcamp, so bearing in mind I'm running ads to a product that they have to pay for. The product cost was minimum [00:10:00] 37, so my cost per lead off my ads was for my cold audience, so this is an audience that don't know me. This is a brand new audience. It was 95 pounds, 93 pence. So I, on that side of my ads lost money because let's say I've got a, I don't actually know whether these people bought VIP or standard. I need to make a note to ask the lovely Kristen, who I work with to do my ads. Whether we can work that out. But let's say they only bought the standard. Even if they had bought the VIP, they, I still would've lost money on that ad. However, all is not lost. I was able to get a cost per lead on my warm ads, and most of my sales on my ads came from warm for only 10 pounds, 54, meaning that if they'd only bought the standard I was making about 20 pounds ish. Bit more than that on everyone that signed [00:11:00] up. So that was really good. So the ads really worked, even though the cold ads were very cold and and didn't perform the warm ads kind of made up for it. A couple of other numbers I wanted to share with you was, other than the fact that over half signed up for the VIP on the bootcamp, the masterclass show up rates were better than average and better than I normally get. And I think that was entirely down to the fact that there was no replay. So the show up rate for the first masterclass was 47%. The show show up rate for my second masterclass, which was the day after a bank holiday and the last week in August, which like I said, is typically a week that people are away. The show up rate for that was 32%. Now these are still very good show up rates, and that I think was because of the fact I didn't offer a replay. So in future, if I do something along these lines, I won't offer a replay because that show up rate's really good. Other [00:12:00] marketing. Let's talk emails. Now, when I read out to my T's world people, the people in my community, the emails I sent, their faces were like. Holy moly. That is a lot and it is a lot. Now, I'm not giving you this debrief because I'm saying this is how you should do your launch. I teach this stuff and I wanted to do a big launch. I'm telling you so you just have an idea what goes into it and the work. But also remember I can rinse and repeat these emails 'cause I've written them once. I just need to tweak 'em the next time I do it. To promote the bootcamp and this email went out to my entire list. There was an option for them to say, I don't wanna hear about the bootcamp. And we stopped emailing them about the bootcamp. And once you signed up for the bootcamp, you no longer got these emails, but to promote the bootcamp over that two week period, I spent spent, no, I sent 14 emails. Then in terms of getting them to show up, I actually sent them, [00:13:00] I think I sent them, I didn't write it on here. I think I sent them like four emails before we started to keep them warm. But then once we started, I sent five emails and then the VIPs had an extra three. So I had seven emails for the VIP. The invitation to the masterclass. So the minute we stopped promoting the bootcamp, I immediately moved onto emails to my masterclass and I would've sent these again to everyone on my list, and I would've given them an option to opt out. I sent nine emails to promote the masterclasses. Six emails were before the first date, so the first date was on Thursday, and the next masterclass was on the Tuesday. So I only sent an additional three emails only to promote that second masterclass. Also, one thing I did on the masterclass is the people who signed up for the first masterclass, who then didn't turn up. We emailed them saying, you've got another chance to turn up live and see it. Come [00:14:00] to the Tuesday one. Which I think resulted, I had more people sign up for the second master class than the first one. That could have been for many reasons. One, they had more time to do it. Two, like I said, I reengaged the people who missed the first one. I then sent five emails to the people who signed up for the master class that happened on the 21st, and I sent six emails to the people who signed up to the masterclass that happened on the 26th. Sales emails in total, I wrote and sent 34 sales emails. However, obviously not 34 to any one person. I sent 10 sales emails to the bootcamp people. The bootcamp people were by far the warmest people. And when I tell you about the sales, then you'll see that they were the best people. So I sent 10 sales emails to them and that was over seven days. So I actually sent, I think, two or three on the last day, two on the day before the masterclass people. I also sent 10 emails too, because again, they had the full cart [00:15:00] open for the seven days. The masterclass people on the 26th. I didn't change the cart close date, which meant they had their mass class on the Tuesday and the cart closed on the Thursday. So the selling period for those people was really small. Again, I've never done that, so that was interesting, and I sent five sales emails to them. Rest of my list. So once I stopped promoting the masterclass, I then moved on to promoting Grow Launch Sell. now, this is the most coldest people on my list because they haven't signed up to anything like the bootcamp or the masterclass. I sent five emails to the rest of that list over that open cart period. But like I said, once I'd stopped promoting the masterclass. And then I sent four downsell emails and I did the down sell emails to my to the bootcamp people and to the masterclass people. I didn't downsell to the rest of my list. In total in all the promo emails and all the sales emails and all the reminder emails [00:16:00] I wrote and sent during that period. 83 emails. I know you've probably audibly gasped at that point. It's a lot. It's a lot of emails. But one thing you have to remember is. I have these emails to rinse and repeat again. Secondly, if you are in my Grow Launch Sell program, these are all templates. So none of my Grow Launch Sell people are starting that from scratch. They are going to the emails where I have written the templates for getting people to sign up. They can go to the emails to get 'em to turn up. They can go to the sales emails. So if you are in Grow Launch Sell, you're listening to this, then Yippy, these are all templates. You're all good. I wanna give you a very realistic look at what my open rate was for my full list when I was in promo mode, because it's bad. Okay? My open rate was 18%. Now, the reason I tell you this, and I'm being so honest about these percentages and sharing these things is a few things. [00:17:00] One, my email list has been built over years and I have digressed into various different things over the years. I have had points in my business where I have served everybody. I have had points in my business where I really focused on mindset. So I probably have a chunk...