Food & Wine has led the conversation around food, drinks, and hospitality in America and around the world since 1978. Tinfoil Swans continues that legacy with a new series of intimate, informative, surprising, and uplifting conversations with the biggest names in the culinary industry, sharing never-before-heard stories about the successes, struggles, and fork-in-the-road moments that made them who they are today. Each week, you'll hear from icons and innovators like Daniel Boulud, Guy Fieri ...
…
continue reading
Content provided by Robert Vernick and Peter Yeung. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Vernick and Peter Yeung or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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A Medical Record for Each Vine w/ Shawn DeMartino, Sentinel
Manage episode 469801691 series 3248251
Content provided by Robert Vernick and Peter Yeung. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Vernick and Peter Yeung or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
After struggling with tracking vineyard data firsthand, Shawn DeMartino, CEO and Founder of Sentinel, decided to create a solution with his partner. Enabling vine by vine mapping and data collection that could stand the test of time enables vineyard managers to increase the lifespan of a vineyard, manage viruses, and effectively create a “medical record” for each individual vine.
Detailed Show Notes:
Shawn’s background - winemaking, viticulture, now general management
Sentinel was a Covid project that became real, software that collects individual vine information over time
- “Patient medical system of record for vines”
- The solution includes a mobile app, desktop platform, and high-accuracy GPS (receivers that clip onto phones)
- Maps all the vines in the field
- Configurable data collection forms
- Available in 5 countries currently
Mapping the vineyard
- Create a 3D model with lat/long and elevation
- Basics (variety, clone), images, comments, discrete statuses (e.g., life stage, virus status)
- The vineyard mgmt team populates data, can walk up the vines and record
- Work with/ Sentinel to put in bulk metadata (e.g., block info, varietal)
- A client mapped 100 acres in 1 week
Work order function
- E.g., irrigation can be recorded
- Roguing, planting, and grafted statuses can auto-update when the work order is completed
Core benefits
- Extend the life of the vineyards
- Virus/disease management, see the program more clearly, identify asymptomatic vines in hot spots (case study: ~10% of vines asymptomatic)
- Optimize pick areas (through mapping flavor profiles)
Pricing
- Mostly software, hardware costs small
- Annual subscription based on acres, not users (<1% of farming cost)
- Biggest growers ~$2k/year
ROI example: client roguing 1% of vines/year w/ growing virus problem, Sentinel enabled them to get ahead of the problem in 1 year
Marketing mostly organic search
- Articles and podcasts helped
- Last 18 mo, mostly word of mouth
- Referral program: The referrer gets a bottle of Krug
Barriers to adoption
- Worries about time requirements; the goal is to collect data when already in the field
- Worries about less flexibility to manage vineyard; full customization of data enables more flexibility
- Next on the product roadmap - continue to flesh out more work order functionality
Other tech Shawn is interested in
- Winery management platforms (e.g., Innovint)
- Soil moisture probes for irrigation
Get access to library episodes
Hosted on Acast. See acast.com/privacy for more information.
190 episodes
Share
Manage episode 469801691 series 3248251
Content provided by Robert Vernick and Peter Yeung. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Vernick and Peter Yeung or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
After struggling with tracking vineyard data firsthand, Shawn DeMartino, CEO and Founder of Sentinel, decided to create a solution with his partner. Enabling vine by vine mapping and data collection that could stand the test of time enables vineyard managers to increase the lifespan of a vineyard, manage viruses, and effectively create a “medical record” for each individual vine.
Detailed Show Notes:
Shawn’s background - winemaking, viticulture, now general management
Sentinel was a Covid project that became real, software that collects individual vine information over time
- “Patient medical system of record for vines”
- The solution includes a mobile app, desktop platform, and high-accuracy GPS (receivers that clip onto phones)
- Maps all the vines in the field
- Configurable data collection forms
- Available in 5 countries currently
Mapping the vineyard
- Create a 3D model with lat/long and elevation
- Basics (variety, clone), images, comments, discrete statuses (e.g., life stage, virus status)
- The vineyard mgmt team populates data, can walk up the vines and record
- Work with/ Sentinel to put in bulk metadata (e.g., block info, varietal)
- A client mapped 100 acres in 1 week
Work order function
- E.g., irrigation can be recorded
- Roguing, planting, and grafted statuses can auto-update when the work order is completed
Core benefits
- Extend the life of the vineyards
- Virus/disease management, see the program more clearly, identify asymptomatic vines in hot spots (case study: ~10% of vines asymptomatic)
- Optimize pick areas (through mapping flavor profiles)
Pricing
- Mostly software, hardware costs small
- Annual subscription based on acres, not users (<1% of farming cost)
- Biggest growers ~$2k/year
ROI example: client roguing 1% of vines/year w/ growing virus problem, Sentinel enabled them to get ahead of the problem in 1 year
Marketing mostly organic search
- Articles and podcasts helped
- Last 18 mo, mostly word of mouth
- Referral program: The referrer gets a bottle of Krug
Barriers to adoption
- Worries about time requirements; the goal is to collect data when already in the field
- Worries about less flexibility to manage vineyard; full customization of data enables more flexibility
- Next on the product roadmap - continue to flesh out more work order functionality
Other tech Shawn is interested in
- Winery management platforms (e.g., Innovint)
- Soil moisture probes for irrigation
Get access to library episodes
Hosted on Acast. See acast.com/privacy for more information.
190 episodes
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Similar to XChateau Wine Podcast
Food & Wine has led the conversation around food, drinks, and hospitality in America and around the world since 1978. Tinfoil Swans continues that legacy with a new series of intimate, informative, surprising, and uplifting conversations with the biggest names in the culinary industry, sharing never-before-heard stories about the successes, struggles, and fork-in-the-road moments that made them who they are today. Each week, you'll hear from icons and innovators like Daniel Boulud, Guy Fieri ...
…
continue reading
A last-minute party with no menu inspiration. A kitchen with no space. A toddler who will only eat buttered pasta. Name your dinner emergency—Bon Appétit is here to help. Dinner SOS is the podcast where we answer desperate home cooks' cries for help. In every episode, food director Chris Morocco and a rotating cast of cooking experts tackle a highly specific conundrum and present two solutions. The caller will pick one, cook through it, and let us know if we successfully helped rescue dinner ...
…
continue reading
The Splendid Table has always connected people through the common language of food and eating. Now with award-winning food journalist Francis Lam at the helm, we’re bringing forward even more fresh voices and surprising conversations at the intersection of food, people and culture – covering everything from the global appeal of sesame to the impact of Instagram on everyday eating. It’s a food show where everyone is welcome. Produced by American Public Media. Part of the Vox Media Podcast Network
…
continue reading
The Food Chain examines the business, science and cultural significance of food, and what it takes to put food on your plate.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Gravy shares stories of the changing American South through the foods we eat. Gravy showcases a South that is constantly evolving, accommodating new immigrants, adopting new traditions, and lovingly maintaining old ones. It uses food as a means to explore all of that, to dig into lesser-known corners of the region, complicate stereotypes, document new dynamics, and give voice to the unsung folk who grow, cook, and serve our daily meals.
…
continue reading
Investigating every aspect of the food we eat
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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Go offline with the Player FM app!
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